Creating the Sparkolio brand: strategy, positioning, promotion
Public Relations (PR)
(my own project, which marked the beginning of my practice working with small businesses)
Task: create my own consulting brand for small business — without pomp, but with clear value: “simplicity of solutions + strategic depth”.
What has been done:
— came up with a name that combines energy and logic
— developed branding: tone of voice, visual style, page structure
— formulated positioning: “for small businesses that want systems without unnecessary complexity”
— created a range of services: mini-audits, consultations, strategic sessions
— developed and launched templates (marketing calendar, price calculator, order tracker)
— set up Instagram, Etsy shop, Pinterest Ads
Result:
Sparkolio operates as a separate system, generates sales without external agencies, and allows me to work directly with clients. The brand already has case studies, customer retention, and is developing as a platform for small business.
Format:
— Instagram
— Product portfolio: Etsy / Gumroad
— Advertising campaigns: Pinterest Ads
Task: create my own consulting brand for small business — without pomp, but with clear value: “simplicity of solutions + strategic depth”.
What has been done:
— came up with a name that combines energy and logic
— developed branding: tone of voice, visual style, page structure
— formulated positioning: “for small businesses that want systems without unnecessary complexity”
— created a range of services: mini-audits, consultations, strategic sessions
— developed and launched templates (marketing calendar, price calculator, order tracker)
— set up Instagram, Etsy shop, Pinterest Ads
Result:
Sparkolio operates as a separate system, generates sales without external agencies, and allows me to work directly with clients. The brand already has case studies, customer retention, and is developing as a platform for small business.
Format:
— Product portfolio: Etsy / Gumroad
— Advertising campaigns: Pinterest Ads