Olga Pinchuk

Offer Olga work on your next project.

Kyiv, Ukraine

2 hours 2 minutes back

a little busy

on the service 5 years

Client profile

Rating

Successful projects

Average rating

Rating

Consulting

26 place out of 566

Social Media Marketing (SMM)

156 place out of 2596

Language proficiency level

Skills and abilities

Design & art

Promotion

Outsourcing & consulting

Portfolio

Research of the natural cosmetics market in Latvia

Marketing Research

Conducted an in-depth market research of natural cosmetics in Latvia focusing on launching a new brand.
Task: identify real entry opportunities: not just describe competitors, but understand the market as a system.

Within the scope of the project:
… 1. Collected key market data: volume, dynamics, consumer behavior, queries from generations Z and Y, expectations regarding eco-formats, transparency, dermocosmetics.
2. Conducted a structured analysis of 6 brands focusing on their business model, communication, audiences, product range, and market share.
3. Built a SWOT matrix of the category and identified strategic gaps.
4. Formulated requirements for positioning the new player: price segment, communication strategy, unique selling proposition (USP), launch format (D2C, e-commerce, pharmacy networks).
5. Calculated market potential: TAM, SAM, SOM including a justified forecast of the share the new brand can occupy within 2–3 years.

Result: not just analytics, but a basis for strategic decision-making: where, how, and with what to enter the market.
Creating the Sparkolio brand: strategy, positioning, promotion

Public Relations (PR)

(my own project, which marked the beginning of my practice working with small businesses)

Task: create my own consulting brand for small business — without pomp, but with clear value: “simplicity of solutions + strategic depth”.

… What has been done:
— came up with a name that combines energy and logic
— developed branding: tone of voice, visual style, page structure
— formulated positioning: “for small businesses that want systems without unnecessary complexity”
— created a range of services: mini-audits, consultations, strategic sessions
— developed and launched templates (marketing calendar, price calculator, order tracker)
— set up Instagram, Etsy shop, Pinterest Ads

Result:
Sparkolio operates as a separate system, generates sales without external agencies, and allows me to work directly with clients. The brand already has case studies, customer retention, and is developing as a platform for small business.

Format:
— Instagram
— Product portfolio: Etsy / Gumroad
— Advertising campaigns: Pinterest Ads
13 USD
Automated client and order tracker for small business

Enterprise Resource Planning (ERP)

(Google Sheets, dashboard for tracking sales, orders, and clients)

! There is an option to purchase in my Etsy store or directly on this website
! There is also an option for adaptation to your business
…
Task: manual order management in a notebook or notes often leads to confusion, loss of clients, and mistakes. Especially in businesses with a large number of small orders (Etsy, Instagram, Telegram sales).

Solution:
I created the Client Tracker Pro system — an automated file in Google Sheets that allows:
— to keep track of orders and clients in one place
— to see sales amounts, average check, % returns, order sources
— to filter orders by status: new / paid / shipped / completed
— to quickly search for data by client or product
— to add notes to each order (features, repeat purchases, etc.)

Result: users stopped keeping everything “in their heads” or scattered across chats. The tracker provided peace, order, and the ability to analyze how the business is doing.

Format: Google Sheets + automatic formulas + instructions

#CRM #GoogleSheets #ordertracking #clienttracker #smallbusiness
16 USD
Price Strategy Calculator for Small Business

Enterprise Resource Planning (ERP)

(Google Sheets, an automated tool for calculating price, margin, and profit)

! There is an option to purchase in my Etsy store or directly on this website
! There is also an option for adaptation to your business
…
Task: Most business owners set prices intuitively: “to not scare the customer,” “like the competitors,” or “to earn something at least.” This leads to chaotic results, low margins, and a constant feeling that “there is never enough money.”

Solution:
I created a calculator that helps:
— compare several pricing strategies (wholesale, retail, “psychological price,” commission model, etc.)
— calculate actual profit after expenses, commissions, and time spent
— see how price changes affect overall profit at different sales volumes
— test scenarios: what will happen if there is a discount / advertising / increase in costs

Result: Users began to confidently set prices, not “from their head,” but with an understanding of profit logic. Many discovered they were operating “at a loss” and changed their business model.

Format: Google Sheets with automatic formulas + usage examples for services and products

#pricing #pricingstrategy #profit #GoogleSheets #smallbusiness #business template
13 USD
Marketing planning system for small business

Enterprise Resource Planning (ERP)

(Google Sheets, automated marketing calendar with priorities and themes)

! There is an opportunity to purchase, both on Etsy and directly from me

… Task: small business owners often do not know what to publish, how to connect content with sales goals and monthly plans. Manual planning takes a lot of time, lacks systematization, and leads to emotional burnout.

Solution:
I created a marketing calendar template in Google Sheets:
— automatic scheduling of publications by goals: “trust / engagement / sales”
— formulas that pull post ideas related to the type of business
— the ability to plan for a week, month, launch, or season
— content prompts for each stage of the funnel

Result: showroom owners, beauty brands, and service studios received an easy-to-use tool that saves time and allows them to see the promotion picture in advance. Many customers return for other templates after this.

Format: Google Sheets + usage guide

#contentplan #marketingforbusiness #template #GoogleSheets #systematic #strategy
48 USD
Analysis and strategy for promoting a foreign language school

Social Media Marketing (SMM)

Task: the school published useful content but did not receive new inquiries. The client did not understand why there were no sign-ups, even though the posts were stable, there were reviews, and relevant courses.

Solution:
Conducted a strategic audit, in which:
… — discovered that the content informs but does not sell (there is no clear funnel, call to action, argument "why right now")
— repackaged key blocks of the page: header, description, highlights
— formed the logic of publications: from trust → to action (taking into account the barriers of typical students)
— provided a template for stories that "nudges" to inquire without direct pressure
— suggested a line of messages that differentiates the school from competitors

Result: the page became clear, lively, and convincing. The owner received a clear picture: what to publish, for whom, and with what purpose.

Format: PDF report + content and story funnel recommendations + examples

#Instagram #education #foreignlanguage school #service promotion #strategy #smallbusiness
50 USD
Comprehensive online presence package for a beauty salon

Social Media Marketing (SMM)

Task: The Instagram page of the salon looked beautiful but did not attract new clients. It was unclear how to stand out among competitors, convey the advantages of the masters, and convince people to book an appointment.

Solution:
I conducted a comprehensive audit of the page and:
… — repackaged the profile: clear header, unique selling proposition, emphasis on expertise
— showed what should be "highlighted" and what should be removed
— formed content logic: not just photos of work, but a structure of "trust — process — result"
— proposed a script for a carousel that explains why a client should choose this particular salon
— provided recommendations for improving the visuals (with examples)

Result: The page became clear, professional, and attractive to new clients. The owner gained a clear understanding of how to promote services and communicate value without discounts.

#InstagramDesign #SalonPage #SMM #ServicePromotion #Beauty #Content #SalonMarketing
53 USD
Promotion of the pilates studio online

Social Media Marketing (SMM)

Task: unstable flow of clients in the pilates studio. The owner did not understand why Instagram was not yielding results despite regular content. There was uncertainty about the next steps, and ideas for expansion lacked support.

Solution
Conducted a strategic session where we:
… — formed a clear positioning and messages that "catch" her specific client
— broke down why the current account is not working for bookings
— outlined how to adapt promotion to seasonal declines
— selected a content format that is not just "interesting," but sells the service
— created a story funnel script that leads to inquiries

Result: the client saw for the first time how her expertise can convert into demand. She received a clear action structure and confidence that promotion is not "chaos and luck," but concrete solutions.

Format: Instagram analytics + strategy in PDF + recommendations for content and sales structure

#strategy #Instagram #onlinepromotion #SMM #servicepromotion #smallbusiness

Activity

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Freelance project 75 USD	75 USD	6 Jul	concealed
Freelance project 646 USD	646 USD	4 Jul	concealed
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Freelance project 287 USD	287 USD	3 Jul	concealed
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Freelance project 239 USD	239 USD	2 Jul	concealed
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Freelance project 239 USD	239 USD	1 Jul	concealed