Creation and Optimization of Google My Business - Ukasko
About the project: Google My Business - Ukasko
#Ukasko #GBM #GBP #Google #GoogleSEO
Ukasko – an online insurance platform that provides the opportunity to quickly issue insurance policies. To enhance visibility in local search results and improve user convenience, a Google My Business page was created and optimized.
What has been done:
• Creation of the Google My Business profile:
• • Correct contact details, address, and working hours were added.
• • High-quality photos of the office and work process were uploaded.
• Complete profile filling:
• • Products (insurance policies) were added with prices, descriptions, and benefits.
• • Posts about promotions and company updates were created.
• • Customer interaction parameters were set up (responses to inquiries, directions).
• Profile optimization:
• • Categories and keywords were added to improve ranking in local search results.
• • Company descriptions were written considering key queries.
• • Regular profile updates and customer interactions.
• Support and analytics:
• Profile statistics monitoring: views, clicks, calls.
• Collection and processing of customer reviews.
• Optimization based on the received analytics.
• Results:
• • Profile views in Google Maps increased by 360% over 6 months.
• • The number of calls through the profile increased by 240%.
• • Increased requests for office visits and policy purchases through local search results.
• • Average company rating increased to 4.9 thanks to reviews.
Conclusion:
The optimization of Google My Business allowed the Ukasko platform to strengthen its position in local search results, improve customer interaction, and increase insurance policy sales.
#Google #GoogleSEO #PersonalPromotion #GoogleProfile #PersonalSEO
#Ukasko #GBM #GBP #Google #GoogleSEO
Ukasko – an online insurance platform that provides the opportunity to quickly issue insurance policies. To enhance visibility in local search results and improve user convenience, a Google My Business page was created and optimized.
What has been done:
• Creation of the Google My Business profile:
• • Correct contact details, address, and working hours were added.
• • High-quality photos of the office and work process were uploaded.
• Complete profile filling:
• • Products (insurance policies) were added with prices, descriptions, and benefits.
• • Posts about promotions and company updates were created.
• • Customer interaction parameters were set up (responses to inquiries, directions).
• Profile optimization:
• • Categories and keywords were added to improve ranking in local search results.
• • Company descriptions were written considering key queries.
• • Regular profile updates and customer interactions.
• Support and analytics:
• Profile statistics monitoring: views, clicks, calls.
• Collection and processing of customer reviews.
• Optimization based on the received analytics.
• Results:
• • Profile views in Google Maps increased by 360% over 6 months.
• • The number of calls through the profile increased by 240%.
• • Increased requests for office visits and policy purchases through local search results.
• • Average company rating increased to 4.9 thanks to reviews.
Conclusion:
The optimization of Google My Business allowed the Ukasko platform to strengthen its position in local search results, improve customer interaction, and increase insurance policy sales.
#Google #GoogleSEO #PersonalPromotion #GoogleProfile #PersonalSEO
Kharkiv 
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