Creation of brand identity for Freenesh Knitting
The project is aimed at creating a brand identity for Freenesh Knitting – a brand of handmade knitted items. The main design concept combines feelings of warmth, coziness, and love for handmade work, which this brand embodies.
Key elements of the project:
1. Logo:
The logo represents the image of a woman, symbolizing a craftswoman who lovingly creates products. In her hands is a ball of yarn, combined with knitting needles, stylized in the colors of the Ukrainian flag, emphasizing the brand's national authenticity and its support for Ukrainian production.
2. Tag:
The tag serves as a miniature representation of the brand and includes several key elements:
- The brand logo, which instantly associates with its style.
- Contact information (phone number and Instagram account), allowing easy communication with the brand.
- Care instructions for the products, provided in the form of clear pictograms.
- A QR code for quick access to care recommendations – this is convenient for customers, as they can easily find additional information online.
3. Sticker:
The sticker design repeats the logo and brand contacts. The sticker can be used as a packaging element or as an additional accessory that reminds customers of the brand.
4. Patch:
The patch is compact, minimalist, and features the brand name, the slogan *"handmade with love,"* and pictograms with care recommendations. It can be sewn into the product and emphasizes attention to detail and a high level of handmade work.
5. Business card:
The business card is designed in the brand's style using the main colors and elements of the logo. It contains:
- The main message: "I will knit your desire," reflecting an individual approach to the customer.
- Information about the types of products: knitted items, natural materials, and a variety of products.
- Contact details and QR codes leading to care recommendations. This creates a convenient way to obtain necessary information.
Visual concept:
The design is executed in pastel and soft shades to emphasize the friendliness and warmth that the brand wants to convey to its customers. Ukrainian elements, such as the blue-yellow ball of yarn, add national identity, while the image of the craftswoman symbolizes handmade work and an individual approach.
Overall, the brand identity of Freenesh Knitting creates a cohesive image that conveys care for the customer, the quality of handmade work, and love for details.
Key elements of the project:
1. Logo:
The logo represents the image of a woman, symbolizing a craftswoman who lovingly creates products. In her hands is a ball of yarn, combined with knitting needles, stylized in the colors of the Ukrainian flag, emphasizing the brand's national authenticity and its support for Ukrainian production.
2. Tag:
The tag serves as a miniature representation of the brand and includes several key elements:
- The brand logo, which instantly associates with its style.
- Contact information (phone number and Instagram account), allowing easy communication with the brand.
- Care instructions for the products, provided in the form of clear pictograms.
- A QR code for quick access to care recommendations – this is convenient for customers, as they can easily find additional information online.
3. Sticker:
The sticker design repeats the logo and brand contacts. The sticker can be used as a packaging element or as an additional accessory that reminds customers of the brand.
4. Patch:
The patch is compact, minimalist, and features the brand name, the slogan *"handmade with love,"* and pictograms with care recommendations. It can be sewn into the product and emphasizes attention to detail and a high level of handmade work.
5. Business card:
The business card is designed in the brand's style using the main colors and elements of the logo. It contains:
- The main message: "I will knit your desire," reflecting an individual approach to the customer.
- Information about the types of products: knitted items, natural materials, and a variety of products.
- Contact details and QR codes leading to care recommendations. This creates a convenient way to obtain necessary information.
Visual concept:
The design is executed in pastel and soft shades to emphasize the friendliness and warmth that the brand wants to convey to its customers. Ukrainian elements, such as the blue-yellow ball of yarn, add national identity, while the image of the craftswoman symbolizes handmade work and an individual approach.
Overall, the brand identity of Freenesh Knitting creates a cohesive image that conveys care for the customer, the quality of handmade work, and love for details.
Krivoi Rog 
Available for hire