CRM for Automotive Multimedia System Sales
Client Management & CRM
Professional service center and automotive electronics supplier specializing in the installation of multimedia systems.
Problems
1. Due to the high volume of WhatsApp inquiries, potential clients are being lost.
2. Clients are not structured, making it impossible to see what stage of the sales process a client is currently at.
3. Clients who declined are lost for further communication.
4. Clients who purchased a service and could potentially make a repeat purchase are being lost.
Tasks
1. Distribute clients across sales stages.
2. Set up an automatic reminder system.
3. Set up an NPS collection process.
4. Implement the ability to re-engage clients who declined.
5. Implement a process for working with repeat clients.
Solution
1. Created and configured a pipeline for first-time sales.
2. Created and configured a pipeline for repeat sales.
3. Connected WhatsApp and other traffic sources to Kommo CRM.
4. Set up a process for collecting NPS from clients after a sale.
5. Set up an automatic reminder system at a specific sales stage.
6. Conducted training with managers and recorded training videos on working with Kommo CRM.
Results
1. Managers now bring all clients who wanted to purchase a product through to a sale, instead of losing them in the flow of messages.
2. Repeat sales have increased.
3. Client feedback has made it clear where there may be shortcomings in the work process.
4. The ability to run mass mailings has become available.
Problems
1. Due to the high volume of WhatsApp inquiries, potential clients are being lost.
2. Clients are not structured, making it impossible to see what stage of the sales process a client is currently at.
3. Clients who declined are lost for further communication.
4. Clients who purchased a service and could potentially make a repeat purchase are being lost.
Tasks
1. Distribute clients across sales stages.
2. Set up an automatic reminder system.
3. Set up an NPS collection process.
4. Implement the ability to re-engage clients who declined.
5. Implement a process for working with repeat clients.
Solution
1. Created and configured a pipeline for first-time sales.
2. Created and configured a pipeline for repeat sales.
3. Connected WhatsApp and other traffic sources to Kommo CRM.
4. Set up a process for collecting NPS from clients after a sale.
5. Set up an automatic reminder system at a specific sales stage.
6. Conducted training with managers and recorded training videos on working with Kommo CRM.
Results
1. Managers now bring all clients who wanted to purchase a product through to a sale, instead of losing them in the flow of messages.
2. Repeat sales have increased.
3. Client feedback has made it clear where there may be shortcomings in the work process.
4. The ability to run mass mailings has become available.