CroPtex — service for buying out, repairing, and selling drones
Niche: CroPtex — a service for buying out, repairing, and selling drones.
Tasks:
Gather leads in three categories — buyout, repair, sale.
Maintain an average CPL ≤ 150 ₴ and increase conversion to deals.
What was done:
Segmentation of TikTok audience: identified 3 segments (buy/repair/sale) and separate creative links.
Creatives 3 seconds: "burned drone?" (repair), "buy a drone now" (sale), "working or not — buyout" (buyout).
Direct-lead form: CTA immediately in DM + auto-reply WhatsApp link → photo of the drone.
Custom displays: ads ran only during managers' working hours to reduce response time.
Post-campaign optimization: in the first 10 days, highlighted top creatives, turned off all others; added remarketing based on video view ≥ 75%.
Results over 3 weeks:
129 leads with an average CPL of 135 ₴. The cheapest traffic came from the ready drone sale segment — 42 applications at 37 ₴. 56 applications for drone buyouts at 170 ₴, and the service and repair generated 25 applications at 252 ₴. The campaign with a budget of 17,500 ₴ delivered over a million impressions and more than six thousand clicks, proving that even in a narrow niche like drones, leads can be effectively gathered through TikTok.
*Target lead — filled out the form + uploaded a drone photo.
Overall figures:
• Budget ₴17,477 • Impressions 1,074,479 • Clicks 6,149
• 129 leads average CPL 135 ₴
Key insights:
Creative "burned drone" had a CTR of 1.2% and the lowest CPL in the buyout niche.
Delayed responses > 1.5 hours sharply increased CPL — ads were only run during working hours.
WhatsApp correspondence + photo tripled lead qualification.
Business benefit: clear segmentation and "quick" creatives ensured a flow of profitable applications even in a narrow niche; most profitable — sale of ready drones with CPL 37 ₴.
More details ➜ https://snow-petroleum-fb0.notion.site/CroPtex-240d637cd055800bbedfd8eda5961939?source=copy_link
Tasks:
Gather leads in three categories — buyout, repair, sale.
Maintain an average CPL ≤ 150 ₴ and increase conversion to deals.
What was done:
Segmentation of TikTok audience: identified 3 segments (buy/repair/sale) and separate creative links.
Creatives 3 seconds: "burned drone?" (repair), "buy a drone now" (sale), "working or not — buyout" (buyout).
Direct-lead form: CTA immediately in DM + auto-reply WhatsApp link → photo of the drone.
Custom displays: ads ran only during managers' working hours to reduce response time.
Post-campaign optimization: in the first 10 days, highlighted top creatives, turned off all others; added remarketing based on video view ≥ 75%.
Results over 3 weeks:
129 leads with an average CPL of 135 ₴. The cheapest traffic came from the ready drone sale segment — 42 applications at 37 ₴. 56 applications for drone buyouts at 170 ₴, and the service and repair generated 25 applications at 252 ₴. The campaign with a budget of 17,500 ₴ delivered over a million impressions and more than six thousand clicks, proving that even in a narrow niche like drones, leads can be effectively gathered through TikTok.
*Target lead — filled out the form + uploaded a drone photo.
Overall figures:
• Budget ₴17,477 • Impressions 1,074,479 • Clicks 6,149
• 129 leads average CPL 135 ₴
Key insights:
Creative "burned drone" had a CTR of 1.2% and the lowest CPL in the buyout niche.
Delayed responses > 1.5 hours sharply increased CPL — ads were only run during working hours.
WhatsApp correspondence + photo tripled lead qualification.
Business benefit: clear segmentation and "quick" creatives ensured a flow of profitable applications even in a narrow niche; most profitable — sale of ready drones with CPL 37 ₴.
More details ➜ https://snow-petroleum-fb0.notion.site/CroPtex-240d637cd055800bbedfd8eda5961939?source=copy_link
Kyiv 
Available for hire
Offer work