Most businesses operate in a state of "advertising fog": Google Ads shows one set of numbers, CRM shows another, and Meta and TikTok show yet another. As a result, the owner does not understand where the money is actually coming from, and the marketer optimizes advertising based on data that does not reflect reality.
I build systems of end-to-end analytics that consolidate all sources into one picture—from the first click to the actual sale and margin.
What is included in the system:
— Data aggregation from all advertising channels: Google Ads, Meta Ads, TikTok Ads, etc.
— CRM integration: actual orders, statuses, revenue, margin, refusals
— Segmentation of analytics for B2C and B2B clients with different performance metrics
— Management dashboard for the owner: actual income, ROMI, margin by channels and product groups
— Dashboard for the specialist: CPL, ROAS, CTR, budget, campaign effectiveness by source
— Full customization to fit the logic of a specific business—not a template, but a tool
Why this is important:
Without accurate data on actual income, margin, and customer acquisition cost—any advertising optimization is just shooting in the dark. The system allows for decision-making based on numbers, not feelings.
Why not Looker Studio:
The dashboards are adaptive, interactive, and significantly more flexible than standard Looker Studio—without template limitations, with logic and filters tailored to a specific business. A demo version can be immediately tested via the link in the portfolio.
I build systems of end-to-end analytics that consolidate all sources into one picture—from the first click to the actual sale and margin.
What is included in the system:
— Data aggregation from all advertising channels: Google Ads, Meta Ads, TikTok Ads, etc.
— CRM integration: actual orders, statuses, revenue, margin, refusals
— Segmentation of analytics for B2C and B2B clients with different performance metrics
— Management dashboard for the owner: actual income, ROMI, margin by channels and product groups
— Dashboard for the specialist: CPL, ROAS, CTR, budget, campaign effectiveness by source
— Full customization to fit the logic of a specific business—not a template, but a tool
Why this is important:
Without accurate data on actual income, margin, and customer acquisition cost—any advertising optimization is just shooting in the dark. The system allows for decision-making based on numbers, not feelings.
Why not Looker Studio:
The dashboards are adaptive, interactive, and significantly more flexible than standard Looker Studio—without template limitations, with logic and filters tailored to a specific business. A demo version can be immediately tested via the link in the portfolio.