Increasing the number of B2B leads through Google Ads

If you have business services or an online store with a mixed audience of B2C+B2B, the standard tools of Google Ads and GA4 do not allow for effective scaling of the B2B direction. The system simply does not understand who your B2B client is.

I solve this problem through the integration of CRM with Google Ads. After the setup, the system receives a clear signal about what a target B2B lead looks like and starts searching for exactly that audience. Without tying it to the amount of the check or other incorrect criteria — only real data from your CRM.
Result: Google Ads stops spending the budget on a non-target audience and focuses on those who actually bring B2B deals.