Customs Broker Generation of Lead
The entrance:
The customs broker is a legal or natural person who is an intermediary between the public customs authorities and entrepreneurs and represents the interests of customers who order services for the dismantling and customs registration of goods.The customer addressed me with the aim of promoting one of the popular on the market services - the distribution of cars from countries of Europe (which is Europe, read.below)
About the project:
The target audience:
mainly private persons who bought a light car for private use, who faced the need to dismantle the car.Geo: Lvivskaya, Ternopolskaya, Ivano-Frankivskaya obl.The goal is to get contacts with people who have recently bought a car or are planning to buy it soon.What I did:
In the course of the acquaintance conversation it was clear that the customer at the time worked with a marketer.The contractor was made a site, connected the quis (the questionnaire) and launched an off-off for a free calculation of the value of the dissemination.There were a lot of cheap applications, but there were very few orders.After analyzing the situation, and taking into account the fact that the value calculation in any case should be done, I decided to change the off-off, and infectedly to refuse the survey.The beginning of work:
They decided to collect applications through the LED form.The form included the qualification question about the location of the car and the desired date of appeal.Thus, we immediately discarded those who just appreciate or don’t know if they can afford to buy in the next year or two.The contractor on the other day contacted me and told me that the call center manager noticed a higher quality of the ice than it was before.We received 92 applications in this way at a price of $2.68.But it was just the beginning...
Optimization of work:
Although the quality of the ice improved, there was still something to work on.It turned out that operating different numbers on the phone was not so convenient.And we went to Facebook Messenger.Fortunately, on Facebook you can integrate a chatbot in your advertising office.Thus, the potential client filled the questionnaire through the communication in the messenger page with the next connection to the live consultant chat.At that time I’ve already collected a warm base from look-alike to ice-form and improved creativity based on a constant feedback from the customer manager.See what came out for the link in the description.
The customs broker is a legal or natural person who is an intermediary between the public customs authorities and entrepreneurs and represents the interests of customers who order services for the dismantling and customs registration of goods.The customer addressed me with the aim of promoting one of the popular on the market services - the distribution of cars from countries of Europe (which is Europe, read.below)
About the project:
The target audience:
mainly private persons who bought a light car for private use, who faced the need to dismantle the car.Geo: Lvivskaya, Ternopolskaya, Ivano-Frankivskaya obl.The goal is to get contacts with people who have recently bought a car or are planning to buy it soon.What I did:
In the course of the acquaintance conversation it was clear that the customer at the time worked with a marketer.The contractor was made a site, connected the quis (the questionnaire) and launched an off-off for a free calculation of the value of the dissemination.There were a lot of cheap applications, but there were very few orders.After analyzing the situation, and taking into account the fact that the value calculation in any case should be done, I decided to change the off-off, and infectedly to refuse the survey.The beginning of work:
They decided to collect applications through the LED form.The form included the qualification question about the location of the car and the desired date of appeal.Thus, we immediately discarded those who just appreciate or don’t know if they can afford to buy in the next year or two.The contractor on the other day contacted me and told me that the call center manager noticed a higher quality of the ice than it was before.We received 92 applications in this way at a price of $2.68.But it was just the beginning...
Optimization of work:
Although the quality of the ice improved, there was still something to work on.It turned out that operating different numbers on the phone was not so convenient.And we went to Facebook Messenger.Fortunately, on Facebook you can integrate a chatbot in your advertising office.Thus, the potential client filled the questionnaire through the communication in the messenger page with the next connection to the live consultant chat.At that time I’ve already collected a warm base from look-alike to ice-form and improved creativity based on a constant feedback from the customer manager.See what came out for the link in the description.