Dashboard in Google Looker Studio: evaluation of advertising campaigns
Databases & SQL
Tools: Looker Studio, SQL, PostgreSQL
• Visualization of key metrics: Ad Spend, CPC, CPM, CTR, ROMI
• Combined charts, heat maps, filters by campaign and date
• Result - assessment of the profitability of marketing activities.
• Visualization of key metrics: Ad Spend, CPC, CPM, CTR, ROMI
• Combined charts, heat maps, filters by campaign and date
• Result - assessment of the profitability of marketing activities.