Dental clinic

Job Description

Comprehensive management of Instagram for the dental clinic Aesthetic Dental Clinic — from creating branding to full SMM support.

1. Branding and Visual System
• Development of profile style: color palette, brand fonts, tone of voice
• Creation of templates for carousels, Reels, stories
• Recognizable visual design for all sections
• Unified system for presenting doctors' expertise

2. Strategy and Content Plan
• Analysis of the niche, competitors, and patient needs
• Formation of a clear structure: treatment, prevention, cases, doctors
• Sales and SEO texts
• Topics for posts, Reels, educational content, and warming up

3. Content Production
• Shooting in the clinic: doctors, processes, cases
• Editing Reels
• Design of carousels and posts
• Texts that are understandable to patients (explaining complex things in simple language)

4. Administration and Communication
• Publications, stories, responses in Direct
• Support of the clinic's tone of voice
• Working with patient objections
• Conversion to appointments

5. Analytics
• Monthly reports and content optimization
• Analysis of topics, shoots, and effectiveness
• Increasing reach and patient trust

6. Results
• Reels with 1,000–6,500 views consistently
• Growth in clinic recognition
• Regular influx of patients through content
• Strong expert image of doctors
• Clear, professional, and beautiful profile branding