Dental clinic

Project: dental clinic (Google Ads search advertising)

Niche: dentistry, private clinic
Geo: regional center / million-plus city
Goal: increase the number of appointments and reduce the cost per lead

Client's Problem
The clinic had already launched advertising on Google Ads but faced typical problems:
– a significant portion of the budget was spent on non-targeted queries
– a large number of clicks without real appointments
– lack of transparent analytics on calls and applications
– it was difficult to understand which services actually brought in patients

What Was Done
– conducted an analysis of local competitors and their advertising strategies
– formed a semantic core focusing on commercial queries (tooth treatment, implantation, orthodontics, etc.)
– collected and implemented an extended list of negative keywords
– created structured search campaigns for each service
– wrote ads considering Google’s policies for medical topics
– set up conversion tracking: calls from ads, applications from forms, online appointments
– launched phased optimization of bids, keywords, and ads

Result
– a stable flow of appointments within the first month of operation
– reduction of the cost per lead to a market-adequate level
– advertising began to bring in actual patients, not just traffic
– the client received completely transparent analytics and understanding of which services are the most profitable

Conclusion
A well-structured Google Ads setup, correct analytics, and a focus on business results allow even in a competitive dental niche to achieve a stable flow of patients without wasting the budget.