Google Ads Case: 122 Applications for Cosmetic Equipment

Setting up and managing Google Ads for a company selling cosmetology equipment.

What has been done:
#GoogleAds
#PerformanceMax
#GoogleShopping
#Remarketing
#LeadGeneration

— development of advertising campaign structure
— Performance Max + search campaigns
— setting up remarketing
— optimization of Google Merchant Center
— working with semantics and negative keywords
— A/B testing of creatives
— optimization for CPL and ROAS

Results:
• 8421 clicks
• 318 leads
• 122 applications
• 43 transactions
• conversion rate 7.2%
• revenue 2,468,000
• average cost per click — 2.15

Niche: cosmetology equipment
Geo: Ukraine / Europe