Design of an advertising banner for social networks (Stories) | Flower delivery
Banners
Development of advertising creative for social media (Stories format) for a flower delivery service.
The main goal was to create a warm, emotional visual that instantly grabs attention in the Stories feed and conveys a festive atmosphere.
Key design details:
Emotional component: The use of an image with warm lighting and a happy person creates a positive association with the brand and evokes the desire to give the same emotions.
Clear hierarchy of information: The unique selling proposition (delivery in 30 minutes, bonus system, quality guarantee) is placed on a semi-transparent banner. This allows the text to be easily readable without overshadowing the beauty of the background image.
Focus on conversion: A bright badge trigger "-10% on the first order" has been added to encourage new customers, along with a noticeable Call-to-Action (CTA) button "ORDER".
Typography: A harmonious combination of a modern minimalist font for informational blocks and elegant calligraphy for headings, emphasizing the aesthetics and romanticism of the floral niche.
Tasks suitable for this format:
Launching targeted advertising (Instagram/Facebook Stories, Reels).
Announcement of promotions and special offers in the company's profile.
Increasing brand recognition through aesthetic visuals.
The main goal was to create a warm, emotional visual that instantly grabs attention in the Stories feed and conveys a festive atmosphere.
Key design details:
Emotional component: The use of an image with warm lighting and a happy person creates a positive association with the brand and evokes the desire to give the same emotions.
Clear hierarchy of information: The unique selling proposition (delivery in 30 minutes, bonus system, quality guarantee) is placed on a semi-transparent banner. This allows the text to be easily readable without overshadowing the beauty of the background image.
Focus on conversion: A bright badge trigger "-10% on the first order" has been added to encourage new customers, along with a noticeable Call-to-Action (CTA) button "ORDER".
Typography: A harmonious combination of a modern minimalist font for informational blocks and elegant calligraphy for headings, emphasizing the aesthetics and romanticism of the floral niche.
Tasks suitable for this format:
Launching targeted advertising (Instagram/Facebook Stories, Reels).
Announcement of promotions and special offers in the company's profile.
Increasing brand recognition through aesthetic visuals.