Design of a series of sports posters (Puma concept)
Print Design
The goal of the project was to create a visually energetic and stylish design that conveys the spirit of modern football and street sports. The work was done in an expressive grunge style.
Key features of the design:
Bold typography: The use of massive fonts, unconventional alignment, and integration of text into the overall composition as an independent graphic element.
Collaging and photo processing: Dynamic cutouts of athletes, working with masks, stylizing photographs to resemble "retro print."
Color palette: Contrasting combinations (green/red, black/red/white) that instantly attract attention and are associated with sports aggression and speed.
Presentation: The design is organically integrated into realistic mockups (natural landscapes, brick walls), allowing for an assessment of how the posters will look in a real environment.
What was done within the project:
Searching for references and developing a visual concept.
Working with composition and modular grid.
Complex image processing (retouching, color correction, object isolation).
Typesetting and selecting font pairs.
This style is perfect for advertising sports brands, fitness clubs, streetwear clothing, event posters, or social media design with a "bold" character.
#graphicdesign #posterdesign #poster #advertisement #printdesign #advertisingdesign #graphicdesign #posterdesign
Key features of the design:
Bold typography: The use of massive fonts, unconventional alignment, and integration of text into the overall composition as an independent graphic element.
Collaging and photo processing: Dynamic cutouts of athletes, working with masks, stylizing photographs to resemble "retro print."
Color palette: Contrasting combinations (green/red, black/red/white) that instantly attract attention and are associated with sports aggression and speed.
Presentation: The design is organically integrated into realistic mockups (natural landscapes, brick walls), allowing for an assessment of how the posters will look in a real environment.
What was done within the project:
Searching for references and developing a visual concept.
Working with composition and modular grid.
Complex image processing (retouching, color correction, object isolation).
Typesetting and selecting font pairs.
This style is perfect for advertising sports brands, fitness clubs, streetwear clothing, event posters, or social media design with a "bold" character.
#graphicdesign #posterdesign #poster #advertisement #printdesign #advertisingdesign #graphicdesign #posterdesign