Format: Electronic guide / checklist in PDF (format for viewing on a phone)
Task:
Create a training guide for horse owners on the initial diagnosis of lameness before the veterinarian arrives. It was important to turn a complex medical topic into clear, aesthetically pleasing, and easily readable material.
What was done:
Color scheme: A contrasting dark palette was chosen (dark gray / black background) with bright yellow and white accents for easy reading of the structure and important points.
Illustrations and visuals: Detailed thematic illustrations of horses were added, reflecting the essence of the topic.
Typography and layout: A clear hierarchy of headings was developed, key terms, subheadings, and lists were highlighted so that the text could be easily perceived "on the go."
Branding: The layout was done in a consistent style with the client's account.
Task:
Create a training guide for horse owners on the initial diagnosis of lameness before the veterinarian arrives. It was important to turn a complex medical topic into clear, aesthetically pleasing, and easily readable material.
What was done:
Color scheme: A contrasting dark palette was chosen (dark gray / black background) with bright yellow and white accents for easy reading of the structure and important points.
Illustrations and visuals: Detailed thematic illustrations of horses were added, reflecting the essence of the topic.
Typography and layout: A clear hierarchy of headings was developed, key terms, subheadings, and lists were highlighted so that the text could be easily perceived "on the go."
Branding: The layout was done in a consistent style with the client's account.