Design of gel concentrate packaging for the washing of children’s stuff

The customer requested the creation of the logo and the design of the packaging. The design of this package was created gradually. 1) the analysis of competitors, the target audience, their values and needs 2) the analysis of the brand, its mood, the creation of the concept, the search for the metaphor and the character of the brand 3) the creation of a presentation for the customer to approve 4) the creation of the design, the creation of illustrations 5) the preparation of the design for printing 6) the creation of 3D visualization.
This gel to wash children’s stuff to take care of children and their health. This can be understood thanks to the gentle shades of colors and soft fonts it transmits the right mood. The brand's metafora is the white bear. That’s why, on the illustration, the mother is a bear that hides her son. It is a symbol of kindness and care for the children of the consumer.
The customer was very satisfied.