Redesign of the label for cooking "Gareev Passage"

The old design did not show the mood and the desired character of the brand, so I decided to make a re-design. The new design created by me reflects the home, family and natural mood – exactly what the brand is presenting before us. Imaginally, the label transmits the feeling of a village, where everything is natural and its own.
The design was created gradually: 1) the analysis of competitors, and the target audience, values etc. and their needs 2) the analysis of the mood and characteristics of the brand, its advantages 3) the search for the brand metaphors 4) the creation of the design 5) the creation of 3D product visualization