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Development of a visual concept and a series of posters for the contemporary visual exhibition "BETWEEN Drops and Glass." The main goal is to create an intriguing, metaphorical, and modern visual that reflects the theme of the exhibition (transitional states, interaction of glass and liquid) and stands out in an urban environment.

Concept and Visual:
The design is built on a combination of bold, somewhat deconstructed typography and abstract 3D elements (spheres, drops, gradients, frosted glass effect). The color palette is based on strong contrast: an energetic, saturated orange color attracts attention from afar, while deep greens and monochromatic grays add depth and balance to the work. The placement of text challenges the classic grid, creating a sense of dynamism.

What has been done:

Development of the overall visual idea and metaphor for the art project.

Experimental work with typography: unconventional layout of the title, play with scales and space.

Creation of abstract background compositions (imitation of glass, drops, gradient transitions).

Adaptation of the design for various formats of outdoor advertising: city lights, billboards, subway posters, and flyers.

Presentation of the project on realistic urban and surreal mockups to demonstrate how the design "lives" in space.

Tools: Adobe Illustrator, Adobe Photoshop.

#poster #GraphicDesign #Banner #posters #printdesign
Work details
Added 4 April
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Freelancer
Yuliia Kholkina
Ukraine Dnepr
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Available for hire Available for hire
On the service 3 years