Design of the PDP page for the furniture factory "MOMENT HOME"
Niche: Home & Furniture E-commerce.
Niche specifics: high average check. It is critically important for the user to understand dimensions, texture, color, and delivery conditions before making a purchase, so key features have been implemented on the PDP page - configurator and buy.
Target audience: the factory sells sofas in showrooms, through dealers, and through the old website.
Typical problem of competitors: product cards overloaded with text, where the purchase button gets lost among banners, and furniture dimensions need to be searched for at the bottom of the page.
Solution: a premium, "airy" interface (White space) has been created. The Z-pattern has been applied for photo/text and the F-pattern for scanning specifications. The main CTA has been made a dominant element.
Result for the business: the design evokes high trust (Trust indicators). Thanks to quick access to dimensions and the ability to buy in 1 click, the page guarantees a reduction in decision-making time and maximizes the Conversion Rate.
Niche specifics: high average check. It is critically important for the user to understand dimensions, texture, color, and delivery conditions before making a purchase, so key features have been implemented on the PDP page - configurator and buy.
Target audience: the factory sells sofas in showrooms, through dealers, and through the old website.
Typical problem of competitors: product cards overloaded with text, where the purchase button gets lost among banners, and furniture dimensions need to be searched for at the bottom of the page.
Solution: a premium, "airy" interface (White space) has been created. The Z-pattern has been applied for photo/text and the F-pattern for scanning specifications. The main CTA has been made a dominant element.
Result for the business: the design evokes high trust (Trust indicators). Thanks to quick access to dimensions and the ability to buy in 1 click, the page guarantees a reduction in decision-making time and maximizes the Conversion Rate.
Ukraine 
Available for hire
Offer work