design of the website for the furniture store "Steel Wood"

Project: Soft Wood — furniture brand website

Task

Create a modern website for a furniture brand that:

evokes trust and a sense of coziness;

clearly displays product categories;

motivates the user to submit an application or go to the catalog.

Problem

The user may get lost in the large amount of furniture and not understand the brand's value from the first seconds.

Solution

I developed a minimalist UI with an emphasis on visuals and atmosphere:

a large hero block with an emotional message;

clean typography and a dark color palette;

a logical catalog structure by rooms;

clear CTA buttons ("Order", "Learn More").

UX approach

the user immediately understands what the brand does;

products are grouped by purpose (living room, kitchen, office, etc.);

the "How the Work Process Goes" block reduces order anxiety and increases trust.

Result

The website visually emphasizes the premium quality of the furniture, simplifies navigation, and enhances the desire to interact with the brand.

Tools

Figma · UI/UX Design · Web Design