design of a travel agency website

Project: Japan Travel — website for tourist tours
Task
Create a user-friendly and inspiring website for a travel service about Japan that:
immerses users in the atmosphere of the country;
clearly displays popular tours;
builds trust and motivates users to proceed with booking.
Problem
Users find it difficult to choose a tour due to the unfamiliar country and the large number of options.
Solution
I developed a bright and visually rich UI:
a large hero block with an emotional image;
tour cards with key information (duration, rating, price);
“popular” highlights for quick selection;
a “Why Us” section to enhance trust.
UX approach
logical and simple navigation;
clear CTAs (“proceed”, “view all tours”);
a separate section with guides for service personalization.
Result
The website simplifies the tour selection process, increases user engagement, and builds trust in the travel brand.
Tools
Figma · UI/UX Design · Web Design