Designing the visual concept

Create an Instagram feed for a web developer to showcase services and case studies and attract clients.

What I did:
• Analyzed the niche and competitors, identified the target audience;
• Created a categorization and content plan for 12 posts (services, before/after cases, tips, reviews, CTA);
• Developed a visual concept: light minimalist style, accent color, mockups of laptops/phones;
• Selected fonts and colors, wrote post texts;
• Compiled all layouts in Canva: carousels, covers, posters.

Result: a complete feed that highlights the developer's expertise, looks stylish, and is clear for potential clients.