Develop a content strategy for a weight loss specialist!

12 target audiences were identified, 2 ( "Ti, who's already tried other diets" and "Starting in interval hunger" ) of them were worked as deeply as possible and within the framework of the project.They were defined:
1 .The way to purchase
2ndTrigger to Buy
ThreeWhat can take away from buying
4 .Archaeology by Jung
and 5.The needs of the Maslow Pyramid are determined.6 .Emotions that lead to achieving goals
7 .Portraits of CA
8 .General conclusions made by the audience
The 9.Fear of the audience
The 10.There are some pain that leads to fear.11 of 11.A content plan is written and developed for 100 posts with headlines, theses and scenarios.Before the start of the work, they were also prepared and prescribed:

The brand wheel:
The brand core
Attributes of the brand
Benefits (benefits for customers)
Identity of the brand
The Emotional Benefit

Positioning the brand

Tone of Voyage Brand
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Each item has been given explanations and recommendations on how it can be used in promotion and advertising.