13 target audiences were identified, 4 of them combined in 2 ( Top Managers and Managers/Entrepreneurs and Women in Decree/Youth
specialists) and developed within the framework of the project.
They were defined:
1 . The way to purchase
2nd Trigger to Buy
Three What can take away from buying
4 . Archaeology by Jung
and 5. The needs of the Maslow Pyramid are determined.
6 . Emotions that lead to achieving goals
7 . Portraits of CA
8 . General conclusions made by the audience
The 9. Fear of the audience
The 10. There are some pain that leads to fear.
11 of 11. A content plan is written and developed for 80 posts with headlines, theses and scenarios.
Before the start of the work, they were also prepared and prescribed:
The brand wheel:
The brand core
Attributes of the brand
Benefits (benefits for customers)
Identity of the brand
The Emotional Benefit
Positioning the brand
Tone of Voyage Brand
_________________________________________________________
Each item has been given explanations and recommendations on how it can be used in promotion and advertising.
specialists) and developed within the framework of the project.
They were defined:
1 . The way to purchase
2nd Trigger to Buy
Three What can take away from buying
4 . Archaeology by Jung
and 5. The needs of the Maslow Pyramid are determined.
6 . Emotions that lead to achieving goals
7 . Portraits of CA
8 . General conclusions made by the audience
The 9. Fear of the audience
The 10. There are some pain that leads to fear.
11 of 11. A content plan is written and developed for 80 posts with headlines, theses and scenarios.
Before the start of the work, they were also prepared and prescribed:
The brand wheel:
The brand core
Attributes of the brand
Benefits (benefits for customers)
Identity of the brand
The Emotional Benefit
Positioning the brand
Tone of Voyage Brand
_________________________________________________________
Each item has been given explanations and recommendations on how it can be used in promotion and advertising.