Development of content strategy for the expert blog of LIfe-Coach

13 target audiences were identified, 4 of them combined in 2 ( Top Managers and Managers/Entrepreneurs and Women in Decree/Youth
specialists) and developed within the framework of the project.
They were defined:
1 . The way to purchase
2nd Trigger to Buy
Three What can take away from buying
4 . Archaeology by Jung
and 5. The needs of the Maslow Pyramid are determined.
6 . Emotions that lead to achieving goals
7 . Portraits of CA
8 . General conclusions made by the audience
The 9. Fear of the audience
The 10. There are some pain that leads to fear.
11 of 11. A content plan is written and developed for 80 posts with headlines, theses and scenarios.

Before the start of the work, they were also prepared and prescribed:

The brand wheel:
The brand core
Attributes of the brand
Benefits (benefits for customers)
Identity of the brand
The Emotional Benefit

Positioning the brand

Tone of Voyage Brand
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Each item has been given explanations and recommendations on how it can be used in promotion and advertising.