Development of a logo and corporate identity for the JobAssist service
About the project:
JobAssist is an online recruitment service. The main goal of the brand is to make the employment and specialist search process fast, convenient, and technological.
Task:
Create a minimalist, recognizable logo and basic corporate identity that will instill trust in users and consistently associate with the digital environment.
Solution:
- Concept: The logo is based on a stylish monogram of the first letters of the name — "J" and "A". The key visual accent is a mouse cursor integrated into the letter "A". This directly indicates the online focus of the service and a call to action ("click", "search", "precise choice").
- Typography: A modern grotesque typeface, Inter (Bold/Regular), is used for the text part and branding. It has excellent readability and is a standard for modern web interfaces.
- Color palette:
Bright blue (#006FEE): symbolizes technology, innovation, energy, and trust.
Dark graphite (#31394E): adds stability and seriousness to the brand and provides perfect contrast.
Result:
A flexible identity has been developed that works well across all media. The logo is easily scalable: from a small favicon in the browser tab to large prints on corporate clothing (t-shirts) or stationery (notebooks).
#logo #identity #Branding
JobAssist is an online recruitment service. The main goal of the brand is to make the employment and specialist search process fast, convenient, and technological.
Task:
Create a minimalist, recognizable logo and basic corporate identity that will instill trust in users and consistently associate with the digital environment.
Solution:
- Concept: The logo is based on a stylish monogram of the first letters of the name — "J" and "A". The key visual accent is a mouse cursor integrated into the letter "A". This directly indicates the online focus of the service and a call to action ("click", "search", "precise choice").
- Typography: A modern grotesque typeface, Inter (Bold/Regular), is used for the text part and branding. It has excellent readability and is a standard for modern web interfaces.
- Color palette:
Bright blue (#006FEE): symbolizes technology, innovation, energy, and trust.
Dark graphite (#31394E): adds stability and seriousness to the brand and provides perfect contrast.
Result:
A flexible identity has been developed that works well across all media. The logo is easily scalable: from a small favicon in the browser tab to large prints on corporate clothing (t-shirts) or stationery (notebooks).
#logo #identity #Branding
Ukraine 
Available for hire