Development of a visual concept for Instagram for a construction company

Comprehensive visual design for the Instagram profile of the construction company and residential complex MONOLITH. The main goal is to create a premium, structured, and aesthetic visual that will instill trust in potential investors and buyers. The design is built on contrast: the monumentality and reliability of construction (stone, concrete, architecture) harmoniously combine with the warmth and coziness of the future home.

What has been done:

Creation of a mood board and concept: Formation of a unified style that reflects the brand's character — modernity, eco-friendliness, and status.

Selection of color palette: Deep olive green (association with nature and tranquility), graphite, and stone texture (reliability, monolithic), as well as warm beige shades to convey homey coziness.

Design of the profile header: Design of the avatar and minimalist icons for current stories in a unified style.

Development of feed design: Construction of a harmonious layout that logically alternates photos of the exterior, interior, lifestyle content, and text blocks.

Creation of templates for posts: Development of unique categories and infographics.

Result:
A stylish, meticulously thought-out profile that distinguishes the developer from competitors, facilitates navigation for users, and enhances the image of a business-class company.

Tools: Figma, Adobe Photoshop / Illustrator.

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