Design of labels for a line of craft cocktails

Development of the concept and design of labels for a series of premium bottled cocktails. The main task was to create an aesthetic, memorable, and modern visual that would attract attention on the shelf and perfectly fit the atmosphere of parties, bachelorette parties, or aesthetic photo shoots.

Concept and visual:
The design is based on a creative illustration in the style of a fashion collage. The main image is an elegant female figure in an evening dress, where the head is replaced by the key ingredient of the drink. This adds a light surreal quality to the design, playfulness, and emphasizes the character of each flavor.

Flavor line:
LUNA ROSE: Gin with rose syrup. The design features light tones with a bright accent on a red rose.

LIME GLOW: Prosecco with lime and elderflower. A fresh salad shade of the label that highlights the lightness of the drink.

PINK MOJITO: White rum with strawberry. A delicate pink color of the label that conveys a berry and sweet mood.

What was done:

Generation of the idea and creation of central illustrations for each flavor.

Selection of typography: a combination of an elegant serif font for the names and a concise grotesque for the ingredients.

Label layout considering all necessary technical zones (ingredients, volume, markings).

Creation of atmospheric object visualizations (mockups) with the selection of props (disco balls, silk, fruits) to maximally convey the mood of each drink.

Tools: Adobe Illustrator, Adobe Photoshop.

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