Dietary supplements and medical products (E-commerce)

Search Engine Optimization (SEO)
Job 5 of 22
Main objectives:
Create a new website for the client's business idea from scratch.

Additional goal:
Ensure technical compliance with #SEO and #Keyword Optimization from the very beginning.
Achieve stable ranking growth and test link-building strategies.

Completed work:
- Creation and launch of the website;
- We developed a comprehensive project plan, created the website, and provided developers with recommendations on design and structure;
- Created a scalable site structure tailored for e-commerce in the medical and dietary supplement industry;

Development of the semantic core:
- Collected and systematized the semantic core relevant to the niche;
- Distributed keywords across the website pages to enhance thematic relevance.

Optimization and content:
- After the launch, we began optimizing the website;
- Enriched the website with content optimized for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) factors to improve rankings in Google;

Link-building experiments:
- Tested the acquisition of various types of backlinks for this niche;
- Assessed their impact on rankings and visibility.

The screenshot shows the growth metrics during our collaboration with the client:
Results (after 6 months of work)
Clicks (28 days): 2,840
Impressions (28 days): 27,600
Conversion rate: 10.3%
Average keyword position: 6.5

The site achieved significant initial growth in organic traffic and conversions within six months after launch.

Prospects
The project demonstrates potential for further growth in the nutraceuticals and medical e-commerce niche.
We continue to optimize and expand the site, improving rankings and testing additional link-building strategies.

Long-term goal: strengthen brand trust, expand the reach of #keywords, and enter new related product categories.

Conclusion:
Starting from scratch, the project showed that with the right website structure, carefully built semantic core, optimized content, and early-stage link-building experiments, even a new business in a competitive niche can achieve stable results.
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