Difference in the first and second months of work. Employment in taxi

We have worked with the customer for 2 months.They started working in early December, and for December they received the price of the application in 160 SEK.This was a bit disadvantaged for the customer, as he wanted to receive applications of about 120-140 SEK.I assured the customer that the second month will be a much brighter result, as in the first month they collected the necessary information, statistics and agreed to optimize the campaigns.For the second month you’re already seeing on the screenshot that the application cost was about £100, and it’s without counting calls, only applications from the site.At this campaign optimization does not end, we do various A/B tests, add adjustments by gender, age, devices, as this is very important and helps to reduce the cost of the application (for now I don’t understand why other experts ignore these indicators and don’t make such adjustments).If you want to see the screenshot for December, write to me at L/S, I will definitely share it with you.It is intended that if the first month is a little disadvantaged to work, then this is a normal phenomenon, because the necessary information is collected and then a detailed optimization is already carried out, which allows to reduce the cost of the application.#marketweb #marketweb #webstudio #webstudioUkraine #webagent #contextadvertising #contextadvertising #advertising #advertising #advertising #advertising #advertising #advertising #advertising #advertising #advertising #advertising #advertising #advertising #advertising #advertising