Digital asset management system. 90 clients in 6 days!

As an IT product, it received 90 registrations for a trial in a week.

Project Description
The advertising campaign was aimed at promoting an IT product - an ecosystem for working with content, designed to simplify the handling of large volumes of data. The main goal was to attract companies facing content management issues.

Project Context
The market for IT solutions for content management is highly competitive, with a large number of similar tools. The target audience included media corporations, designers, and marketers, as well as companies that need an effective solution for data management. The main challenge was to convey the unique advantage of the product in a crowded niche.

Problems
- High competition among IT products offering content management solutions.
- Difficulty in explaining the unique advantages of the product in a limited ad format.
- The need to target specific segments to attract a relevant audience.

Strategy and Approach
- Creatives were created that demonstrate real use cases of the ecosystem for working with content.
- Targeting was set up for marketers, designers, and representatives of media companies facing the problem of managing large volumes of data.
- Various ad formats (banners, videos) were tested to determine the most effective ones.
- Retargeting was set up for users who showed interest in the product but did not complete registration.

Implementation
- Iterations of ad testing were conducted to find optimal combinations of creatives and target segments.
- Clear calls to action (CTA) were used.
- Results were regularly analyzed, and adjustments were made to ad texts and target audience settings.

Results
- Number of registrations: 90 trial activations in the first week of operation.
- Average cost of acquiring a trial activation: $5.86.