Dimansh — a company that helps with international employment

Dimansh — a company that helps citizens of Central Asian countries legally find employment in Europe and the United Kingdom.

The client came with a request to launch advertising on Google — with the main goal:
to ensure a stable flow of leads for employment without stops and blocks, even if the cost per application is slightly higher than average.

Our task is to build a system that works even under risks and unstable budgets. Specifically:
1. Set up stable Google Ads campaigns turnkey
2. Ensure the cost per lead within $1–1.3
3. Minimize downtime through backup solutions
4. Gradually scale to effective countries
5. Build a controlled system without "failures" after stops

Results:
1. Number of applications (June 23–29): 80
2. Cost per lead: $1.73
3. Website conversion: 10.78%
4. Average reduction in CPL after optimization: 2 times
5. Budget after scaling: $50/day (from an initial $30)