Children's toys: ROAS 487% — from 0 to 5 million UAH in turnover
The client launched an online store ahead of the release of the movie "Minecraft," betting on a trending product with proven demand among teenagers. The starting point was just the website and the product range, without any advertising or analytics. The target KPI was a profitability of 330%.
What was done:
At the preparation stage, we registered a Google Ads account without VAT, set up Google Merchant Center, and uploaded the product feed, connected GA4 with tracking of key events and conversions through GTM.
For a quick start, we launched Standard Shopping and search campaigns — in the first 15 days, we received 32 purchases necessary for training the algorithms.
Scaling was built on a complete funnel structure with 27 advertising campaigns:
TOF (top of funnel) — 5 Performance Max campaigns: separate UA and RU product feeds, banners with texts, plus separate campaigns for non-top products. 3 search campaigns with clustering into 10 ad groups (UA, RU, DSA). 2 Demand Gen campaigns: video reviews of top builders and banner formats.
MOF (middle of funnel) — dynamic remarketing in the Display Network to return those who abandoned their carts, and Demand Gen for all visitors without conversions. The peak in April ensured a wave of demand around the movie's release — the campaigns were ready to intercept it.
Results over 11 months:
- Invested in advertising: 1,100,000 UAH
- Turnover: 5,380,000 UAH
- Number of sales: 2,782
- ROAS: 487% — with a target KPI of 330%
What was done:
At the preparation stage, we registered a Google Ads account without VAT, set up Google Merchant Center, and uploaded the product feed, connected GA4 with tracking of key events and conversions through GTM.
For a quick start, we launched Standard Shopping and search campaigns — in the first 15 days, we received 32 purchases necessary for training the algorithms.
Scaling was built on a complete funnel structure with 27 advertising campaigns:
TOF (top of funnel) — 5 Performance Max campaigns: separate UA and RU product feeds, banners with texts, plus separate campaigns for non-top products. 3 search campaigns with clustering into 10 ad groups (UA, RU, DSA). 2 Demand Gen campaigns: video reviews of top builders and banner formats.
MOF (middle of funnel) — dynamic remarketing in the Display Network to return those who abandoned their carts, and Demand Gen for all visitors without conversions. The peak in April ensured a wave of demand around the movie's release — the campaigns were ready to intercept it.
Results over 11 months:
- Invested in advertising: 1,100,000 UAH
- Turnover: 5,380,000 UAH
- Number of sales: 2,782
- ROAS: 487% — with a target KPI of 330%
Kyiv 
Available for hire