From 0 to 1,000,000 UAH for a watch store

Niche: Original wristwatches
Task: Launch a new store on the market, scale from zero to profitable results

Initial situation
The client had a successful watch copy store. A decision was made to switch to selling originals. The project started from zero — no sales, no established funnel, no confirmed demand for the new product.

First month of operation
Budget: $796
Sales: 61
Sale price: $13.06
Turnover: 178,230 UAH

Last month
Budget: $4029
Requests: 1375
Sales: 300
Request price: $2.93
Sale price: $13.43
Turnover: 1,044,265 UAH

What has been done
Tested several approaches to the funnel, identified the one that yields the highest profit
Highlighted bestsellers — focused the budget specifically on them, removing products with lower margins
Scaled advertising campaigns without efficiency loss
Advertised considering the average check, focusing not on the number of requests but on profitability

Result
The project from zero reached over 1 million UAH in turnover in 5 months.
CPA remained stable despite a 5-fold increase in budget.
Advertising generated over 300 sales during active scaling.

If you are testing a new direction or launching a new product — write. I will show how to build an effective advertising funnel from the first month.