What will happen if you invest $15,000 in advertising for the women's jewelry niche?

Niche: Women's jewelry
Task: Scale an Instagram store with a high daily budget without decreasing the sales price

Initial situation
Client — a large Instagram jewelry store with a budget of $250–300 per day.
Advertising was already working, but there was a request to quickly scale without losing efficiency. They tried scaling before, but the number of customers did not increase.

First month of work
Budget: $11,180 (almost $400/day)
Sales: 1464
Price per sale: $10.05
Turnover: 2,407,308 UAH

Second month
Budget: $15,136 (about $500/day)
Sales: 1590
Price per sale: $9.52
Turnover: 2,704,159 UAH

What was done
Tested several customer acquisition models, identified the one with the lowest sales cost
Scaled gradually, tracking profitability for each product group
Monitored efficiency not only overall but also for specific items and audiences
Kept only those elements that provided a clear financial result

Result
With an increased budget of $3956, we not only maintained the customer acquisition cost but also reduced it from $10.05 to $9.52

If you work with budgets of $200+ per day and want to grow further without “wasting” — contact me. I will show what exactly can be scaled in your case and what cannot.