How we made 1486 sales at $2.66 for women's lingerie

Niche: Women's lingerie
Task: Restore efficiency after a sharp drop in results and scale without increasing the selling price

Initial situation
Before starting cooperation, the client worked with a budget of $40–60 per day.
At one point, advertising efficiency sharply declined — sales decreased, customer acquisition cost increased.
Due to low margin and average check, it was critical to maintain control over the selling price when scaling.

First month of work
Budget: $1808
Applications: 1356
Sales: 554
Cost per application: $1.33
Sale price: $3.26
Total sales: 311,612 UAH

Last month
Budget: $3954
Applications: 4887
Sales: 1486
Cost per application: $0.81
Sale price: $2.66
Total sales: 785,445 UAH

What was done
Tested several funnel options, kept only the one that actually drives sales
Gradually scaled campaigns, considering limited stock availability
Calculated the profitability of individual items, did not operate “by average temperature”
Restarted creatives and target audiences considering changes in demand

Result
The advertising not only returned to previous levels but exceeded them many times:
CPA dropped from $3.26 to $2.66 while scaling almost twofold.
Sales increased from 554 to 1486. Turnover grew by 473,000 UAH.

If your results have declined or you cannot scale without losses — contact us. We will see what exactly “broke” and what to do about it to restore profit.