Targeted advertising for Expert Yoga Blog
After developing a chatbot for an expert blog, we decided to work on targeting.
Point A: there is a targetologist whose mood changes and ads are launched randomly.
My first steps were to analyze everything that was launched before, based on this information, I form a strategy for the coming months, conduct audience analysis, and identify 2 segments.
Secondly, I develop a chatbot in Direct that provides a guide for subscription and warms up for the main product. The funnel is also developed by me.
We received about 510 inquiries and subscriptions at an average price of $0.8. But sales of training were minimal, so I decided to offer the client to involve a marketer in the project.
After a month and a half of the marketer's work, we choose interesting geos for us:
Countries with high salaries, targeting major cities/near the sea/by the ocean:
Spain
Germany
Italy
Countries with average salaries, targeting top cities/near the sea/by the ocean:
Bulgaria
Istanbul
Lithuania
Latvia
We develop new layouts, funnels, and launch ads. We gained many subscribers in the chatbot and Telegram chat where people now communicate. We started to cover all traffic costs through the sale of a tripwire. We are still working.
Point A: there is a targetologist whose mood changes and ads are launched randomly.
My first steps were to analyze everything that was launched before, based on this information, I form a strategy for the coming months, conduct audience analysis, and identify 2 segments.
Secondly, I develop a chatbot in Direct that provides a guide for subscription and warms up for the main product. The funnel is also developed by me.
We received about 510 inquiries and subscriptions at an average price of $0.8. But sales of training were minimal, so I decided to offer the client to involve a marketer in the project.
After a month and a half of the marketer's work, we choose interesting geos for us:
Countries with high salaries, targeting major cities/near the sea/by the ocean:
Spain
Germany
Italy
Countries with average salaries, targeting top cities/near the sea/by the ocean:
Bulgaria
Istanbul
Lithuania
Latvia
We develop new layouts, funnels, and launch ads. We gained many subscribers in the chatbot and Telegram chat where people now communicate. We started to cover all traffic costs through the sale of a tripwire. We are still working.
Kyiv 
Available for hire
Offer work