Earned more than 1,000,000 UAH on the sushi delivery app

Fire Sushi is a brand of sushi, rolls, and pizza delivery in the city of Khmelnytskyi (and recently also in the city of Rivne). They have a website, an app, and offline locations. They stand out among competitors with a large selection of various sets, combo menus, promotions, and affordable prices for customers.
Task: The client developed an app for Android and iOS, and it was necessary to test traffic channels and find out the cost of installs and purchases.

Based on past experience, only the promotion of the Android app was taken.
iOS is well promoted to a wider GEO location or through Meta ads.
The campaign was divided into 2 groups of ads: search ads and Google UAC.
Banners were developed, the main offer: Install the app, make your first order, receive a roll as a gift.

Results of the advertising campaigns:
Invested – 82,861 UAH
Number of installs – 5,276
Cost per install – 15.71 UAH
Number of unique orders – 2,164
Cost of a unique order – 38.29 UAH
Revenue – 1,163,549 UAH
ROAS – 14.04

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