Internet provider | Conversions ≈ 16397 | Conversion price - 80 UAH

Contextual Advertising
Job 8 of 15
Service: Google Ads (Search + Performance Max)

GEO: Ukraine, Lviv

Completed works:
- Full cycle of project management and development: advertising, analytics, and website improvement.
- Creation, optimization, and scaling of advertising campaigns (search, Performance Max, etc.).
- Setting up conversion tracking.
- Working on increasing the number of conversions and reducing their cost.
- Website analysis and preparation of technical tasks for further development.
- Continuous testing of new solutions and searching for growth points.

Results:
Impressions - 15.3 million
Clicks - 427,580
Average cost per click - 3.07 UAH
Conversions - 16,397
Average cost per conversion - 80 UAH
Advertising budget - 1.31 million UAH

Summary:
During the collaboration, I was responsible for the development of advertising campaigns, implementation of new advertising tools, optimization of campaign effectiveness, and scaling results according to the client's business goals.
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