Double conversion for the service organization
Starting conditions: New advertising campaigns are launched.
Task: Start, optimize after launch and increase the number of applications within the budget.
Action: Macro analysis: profitable and losing advertising campaigns (by directions) are identified. Losses are disabled, the budget is redistributed to profitable. Search requests have been processed and a list of minus words has been supplemented. The budget is redistributed to conversion keywords, losing keywords are disabled. Correction in the text of the ads.
Results: Growth of the number of appeals in 2.3 times (from 115 to 265 per month), the cost of the appeal decreased in 2 times (from 29.96 UAH to 16.00 UAH.)
From April to August the number of calls increased from 19 to 110 (conversion increased from 4.42% to 8.70%)
The number of applications increased from 5 to 41 (conversion increased 1.16% to 3.24%)
Task: Start, optimize after launch and increase the number of applications within the budget.
Action: Macro analysis: profitable and losing advertising campaigns (by directions) are identified. Losses are disabled, the budget is redistributed to profitable. Search requests have been processed and a list of minus words has been supplemented. The budget is redistributed to conversion keywords, losing keywords are disabled. Correction in the text of the ads.
Results: Growth of the number of appeals in 2.3 times (from 115 to 265 per month), the cost of the appeal decreased in 2 times (from 29.96 UAH to 16.00 UAH.)
From April to August the number of calls increased from 19 to 110 (conversion increased from 4.42% to 8.70%)
The number of applications increased from 5 to 41 (conversion increased 1.16% to 3.24%)
Poltava 
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