DTA Academy: large-scale lead generation for IT education in Germany
Social Media Advertising 715 USD
Project Information
DTA Academy is an educational project for Ukrainians in Germany. Online courses in office management, UX design, data analytics, and others. Each direction has its own separate landing page. We have been actively working on the project for over 9 months.
Task
Consistently provide the sales department with the required volume of cheap targeted leads weekly — immediately across several directions, maintaining the target cost per application.
Our Approach
1. Promote each course direction separately, collecting leads for a specific landing page.
2. Meta as the foundation + recently added TikTok — expanded traffic sources.
3. Audits of each landing page and recommendations for conversion rates.
4. In-house development and production of creatives — for this volume, we need to test many creatives weekly.
5. Weekly planning meetings + daily communication and reporting.
Challenges
1. Technical tracking of leads. The advertising cabinet did not show accurate figures for lead forms. We verify the work against actual data from the sales department: we receive weekly summaries → analyze traffic quality → draw accurate conclusions.
2. Large volume of creatives. To maintain both volume and lead cost, we need to test many new creatives weekly; otherwise, the audience "burns out."
Result
Over 9 months of active promotion. We meet KPIs both for application cost and the number of weekly leads — consistently and simultaneously across several directions.
Even despite the technical limitations of the cabinet, we verify each campaign against the client's actual sales.
9 months+
Active promotion
Meta + TikTok
Traffic sources
KPI ✓
For lead cost and volume
DTA Academy is an educational project for Ukrainians in Germany. Online courses in office management, UX design, data analytics, and others. Each direction has its own separate landing page. We have been actively working on the project for over 9 months.
Task
Consistently provide the sales department with the required volume of cheap targeted leads weekly — immediately across several directions, maintaining the target cost per application.
Our Approach
1. Promote each course direction separately, collecting leads for a specific landing page.
2. Meta as the foundation + recently added TikTok — expanded traffic sources.
3. Audits of each landing page and recommendations for conversion rates.
4. In-house development and production of creatives — for this volume, we need to test many creatives weekly.
5. Weekly planning meetings + daily communication and reporting.
Challenges
1. Technical tracking of leads. The advertising cabinet did not show accurate figures for lead forms. We verify the work against actual data from the sales department: we receive weekly summaries → analyze traffic quality → draw accurate conclusions.
2. Large volume of creatives. To maintain both volume and lead cost, we need to test many new creatives weekly; otherwise, the audience "burns out."
Result
Over 9 months of active promotion. We meet KPIs both for application cost and the number of weekly leads — consistently and simultaneously across several directions.
Even despite the technical limitations of the cabinet, we verify each campaign against the client's actual sales.
9 months+
Active promotion
Meta + TikTok
Traffic sources
KPI ✓
For lead cost and volume