Dynamic remarketing. The Facebook

532 purchases for $1.58 per person - the manufacturer of the construction tool
About the project
One of the largest manufacturers of construction tools in Ukraine.
The task
Start dynamic remarketing through the Facebook sales channel.

What was done
Preparation
set the tracking of events on the site to collect remarketing lists;
check the settings of the events and the pixel;
Create a product fit;
launched a advertising campaign.

Results
Duration of the campaign: 1 month.
Segmentation: by mobile devices

Quantitative results :

Number of pages: 22 760
Viewed by: 367 906

The purchases were made from mobile devices.
Total of purchases - 532