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Mihail K.

Mihail hasn't been on the service for a long time.

But on Freelancehunt, there are also 1210 freelancers in category Contextual Advertising, who will professionally and timely complete a project of any complexity.

Kharkiv, Ukraine

2 years back

available for hire

on the service 8 years

Client profile

Google Adwords

Rating

Successful projects

Average rating

Rating

Skills and abilities

Services

Website Development

Promotion

Outsourcing & consulting

Writing

Portfolio

Online shop of jewelry

Contextual Advertising

+88 Transactions in Revenue Selling by Google Shopping

About the project
Online shop of jewelry
… The task
Increasing sales by the online store

What was done:
Create and set up the Merchant Center account
Connected accounts
Minus Words
Segmentation of goods
Processing of names of goods
Implementation of dynamic remarketing
Optimize the price of the click

Quantitative results :
The number of clicks 24077
Cost of 27 449,10 UAH
Revenue 85 897,73 UAH
The number of transactions is 88.
profitability of advertising investments 312,93%
Starting the Car Delivery Project from America

Contextual Advertising

Complete Digital - Projects for Car Delivery From the United States

The project
by auto-usa.com.ua
… The task
Starting the project and generating requests for car delivery from America.The Strategy:
We understood that the period from the user's service dating to the application in this niche is quite long, since.The amount of the deal is large.We needed to build a sales gateway, with which it was possible to constantly communicate with the user and "heat" it.To do this, we chose the most popular messenger (according to the Kantar TNS study) and created a viber group in which the customer constantly submits fresh offers/photo reports and reviews of existing customers, as well as responds to questions of constant customers.Based on this, they developed a model of traffic management and sales gateway.Decision
Step 1 - develop idhentics and corporate style.Phase 2 - Prototip of the project site and its implementation
Phase 3 – Google Business
Step 4 – SEO Optimization
Phase 5 - Profiles on social networks
Step 6 – Facebook Advertising
Step 7 – Google Ads

The Results:
TOP 5 by request car USA Kharkiv, USA car
Successful search and DSA campaigns
Wiber Community +300 people
Daily Applications and Applications
50+ closed transactions
Social Network Design for the Internet Store

Social Media Marketing (SMM)

Social networks for
Internet shop of goods from China

About the project
… Online shop of goods from China

The task
Design and branding of content for social networks
Design of Advertising Publications and Stories
Developing layouts for social networks
Internet store of gadgets and accessories

Contextual Advertising

How to Reduce Conversion Prices by 42% by Optimizing Advertising Accounts and UX/UI Sites

About the project
Internet store of gadgets and accessories
… The task
Increase the number of applications and decrease their cost

What was done
Create and set up Google Merchants account
Creating and setting a Google Ads account
Installed by Google Analytics
Connected accounts
Segmentation of goods
Minus Words
Optimize the price of the click
Creation of search campaigns
Processing of Extensions
UI / UX Design
1 . Modified form
UI / UX Design
2nd Added the back call button to the main screen
UI / UX Design
2nd 1Change of the product card (visually divided the order buttons)
The Results:
Click price reduction by 6.22%
Increase of conversions by 6.86%
Reduction of conversion price by 42.93%

Increased conversion rate by 64.17%
Progress in social networks

Social Media Marketing (SMM)

369 Reviews for $0.82 for the Virtual Reality Club

The project
Local Virtual Reality Club.The VR quests.The task
… Develop a strategy of promotion in social networks.Developing a content strategy.Creation of content.Design of representations in social networks.Development of sales wheels and traffic management models.The launch of targeted advertising.Optimization and analysis of results.Strategy
Social Media Strategy
Studying the target audience of the project, a decision was made to develop and promote the communities on Instagram and Facebook, with the subsequent involvement of visitors in the published content as a result:

The Instagram

The brand awareness
increased brand recognition;
trust and brand awareness;
support of subscribers;
Attracting potential customers;
involvement and interaction of subscribers with content.Commercial
The Ladies.The preliminary recording.The Facebook

The brand awareness
Increased number of subscribers;
involvement of subscribers in the content;
Attracting potential customers;
Adding a page to the tables.Commercial
The Ladies.The preliminary recording.
Online shop of clothing and accessories

Contextual Advertising

5 transactions per day by 33 grn. Context of Google Advertising

About the project
Online shop of clothing and accessories
… The task
Increasing sales in the online store

What was done:
Create and set up Google Merchants account
Creating and setting a Google Ads account
Installed by Google Analytics
Connected accounts
Segmentation of goods
Minus Words
Optimize the price of the click

The Results:
Number of clicks 16 376
Cost of 5 043,18 UAH
income 104 748,67 UAH
profitability of advertising investments 2077,04%

The cost of attracting the customer is 33.40 UAH.
Internet shop hydraulics for special engineering

Contextual Advertising

What can I get for 37.67 GN in the subject of the repair of a specialist?

Well, warm customer!

… About the project
Internet shop for hydraulics.
The task
Attracting customers through Google Ads channel

What was done
Create the account structure
The core of requests
A detailed grouping.
Add a minus word.
have made expansion
Set the goals
Create a dynamic remarketing campaign
Set up a trade campaign, set up priorities

The Results:
The average price per click is 2.83 UAH.
Number of clicks 3 877
The cost is 10 963,77 UAH.
Number of conversions 291

The price per conversion is 37.67 UAH.
Design and brand design

Web Design

Alternative business style for one of our customers

The project
Service for the delivery of agricultural products.
… The task
Development of corporate style.

Task- Developing the branding, firm style, brand identity.
Develop and implement website architecture and design.
Implementing methods to retain potential customers.
Developing the catalogue structure.
Basic SEO optimization of the site.
Develop the design of social networks, create and customize the community of Facebook and Instagram.
Develop a strategy for the presence and promotion of the brand on social networks.
Develop and implement a posting rubricator and content plan.
Start targeting/retargeting on social networks.
Content marketing = +25,000 visits from the blog

Copywriting

Content marketing = +25,000 visits from the blog, how to make the copywriter work as text works?

The project
Online store of clothing and goods for home
… The task
Increasing the number of visitors from the free search through the blog

The Decision:
The core of requests
Classified requests
Analysis of competitors
Develop the structure of the article
Comprehensive promotion of the construction company

Social Media Marketing (SMM)

Comprehensive Digital – The Development of the Construction Company

Step 1 – SEO optimization and promotion
Phase 2 - Context Advertising
… Preparation
The core of requests
Make the most detailed group.
Create the account structure
Add a minus word.
The “covering” expansion
The form protests
Set goals (visiting the "contact" and "send form" pages)

The Results:
Number of clicks 4 985
Cost of 14 174.11 UAH
168 conversions (117 conversions to the contact page and 51 queries)
Price per conversion 84.36 UAH

The Results:
Number of clicks 4 985
Cost of 14 174.11 UAH
168 conversions (117 conversions to the contact page and 51 queries)
Price per conversion 84.36 UAH
Phase 3 – Promotion in Social Media
The online gift store: Google Ads

Contextual Advertising

Case by Google Shopping: 12.9 GN Values of Customer Attraction in Gifts

About the project
The online gift shop
… The task
Increasing sales by the online store

What was done:
Creating and setting a Google Ads account
Implementing Google Analytics
Create and set up Google Merchants account
Link of accounts
Segmentation of goods
Optimize the price of the click
Minus Words

The Results:
Number of clicks 25 546
The price is 1 032,88 UAH.
income 42 825,65 UAH.
profitability of advertising investments 4 149.7%
Transactions 80
The cost of attracting the customer is 12.9 UAH.
Construction services for the installation of bridges and doors

Search Engine Optimization (SEO)

How to Increase Free Traffic to 82.80% In Three Months

About the project and tasks
Construction services for the installation of bridges and doors
…
Increase free traffic to get acquainted with the brand “heat” audience and increase the number of applications for services.Results of these actions:
82.80% more traffic from free search.What has been done:
Internal optimization (audit of the site):
Repaired by Robots.txt
Remove the bite links.
Repair the site map
The Open Graph
Removing hidden elements
Remove cyclical links
Modified location of the content block
Changed links through redirect
Alt and title of images
Changed metadata and h1
Set the redirect
A micromark for articles.
Increased the speed of the site
Recommendations on the web site
The core of requests
Optimize the metadata
Reference Strategy
The Crowd Marketing
Articles of Promotion
Content Marketing
Collected the core of requests for information articles
Create technical tasks for the copywriter
Written texts

Result: In three months, free traffic can be increased by 82.80% on the subject of construction services
Internet store of children's shoes

Search Engine Optimization (SEO)

The Internet Store of Children's Shoes

Results of these actions:
Increased from 12 977 to 46 336 visitors from free search in 3 months
…
What has been done:
Released existing articles on the blog
Collected the core requests for articles
made clustering
A technical task for texts
Written texts
Indicated
Started Crowd Marketing
Comprehensive Promotion of Restaurant

Social Media Marketing (SMM)

Complete performance of the Crimean Kitchen Restaurant.Supporting the brand in social networks

The project
Inshir-restoran.kiev.ua
… The task
A digital channel to attract guests to the restaurant.Promotion and promotion of the brand restaurant.Brand support on social networks.Strategy
Since attracting visitors needed from the internet, we have chosen channels that will give the necessary coverage to the objectives set.These channels became social networks and post on thematic and urban portals, as well as Google Business.Also, in order for users to learn more about the restaurant, see the menu and book the table, the decision was made to develop the landing.We needed to build a channel of continuous communication with potential guests to “heat” the audience and build the image of the brand.Phase 1 - Website Development
Phase 2 - Design for Social Media
Phase 3 – Starting advertising campaigns
Step 4 – Distribution of information about the restaurant on the city and thematic portals

Results
Results of advertising campaigns.Covered by: 137 085.Number of pages: 24 349.Showed by: 221 482.
Landing for the restaurant

Web Design

The idea of project
Present the Kiev restaurant of the Crimean Caterpillar cuisine "Ingir" online. Create an opportunity for potential guests to book a table and get acquainted with the concept of the restaurant and dishes from the menu.

The tasks
… Developing the Lending Structure
Implementation of forms of capture and hydrogenation
Promotion of the manufacturer of child clothing

Contextual Advertising

Comprehensive Digital – the development of the manufacturer of children’s clothes

The project
The online store of children's clothing and accessories minikin.ua
… The task
Increased sales of the online store.

Step 1 – Developing a Social Media Strategy
Step 2 - Google AdWords Advertising - ROAS 565.76%

What has been done:
The core of requests
Make the most detailed group.
Create the account structure
Add a minus word.
The “covering” expansion
The FID of Goods
Set up the DSA campaign

The Results:
Number of clicks 6 417
Cost of 11 829,80 UAH
Revenue 66 924,50 UAH
profitability of advertising investments 565.76%
The price of attraction of the buyer is 128.5 UAH
Multi-brand online shop of cosmetics

Contextual Advertising

About the project
Multi-brand online shop of cosmetics.
The task
Increase sales on the online shop of cosmetics.
…
What was done:
Creating and setting a Google Ads account
Implementing Google Analytics
Create and set up Google Merchants account
Link of accounts
Segmentation of goods
Optimize the price of the click
Minus Words

The Results:
Number of clicks 20 755
The price is 8 243,46 UAH.
income 111 507,20 UAH.
profitability of advertising investments 1 352.74%
Transactions 282
The cost of attracting the customer is 29.23 UAH.
Online store of electronics and acoustics

Contextual Advertising

How to Get Rentability of Investments in Advertising - 1 029,57% in Automotive Electronics

About the project
Online store of electronics and acoustics
… The task
Increase sales on the online store of electronics and acoustics.

What was done:
Creating and setting a Google Ads account
Implementing Google Analytics
Create and set up Google Merchants account
Link of accounts
Segmentation of goods
Optimize the price of the click
Minus Words

The Results:
Number of clicks 3 203
The price is 1 329.43 UAH.
income 13 683,08 UAH.
profitability of advertising investments 1 029,57%
Transactions 76
The cost of attracting the customer is 17.48 UAH.
Context Advertising: Promotion of the Internet Store

Contextual Advertising

ROAS 3996.40% by Google's Context Advertising

About the project
Online store of electronics and goods for home.
… The task
Increase sales in the online store.

What was done
Preparation
Creating and setting a Google Ads account
Installed by Google Analytics
Create and set up Google Merchants account
Connected accounts
Minus Words
Segmentation of goods
Optimize the price of the click

Quantitative results :
Number of clicks 50 916
The price of 5 481,96 UAH
income* 219 043,01 UAH
ROAS** (Rentability of Advertising Investments) - 3996.40%
Customer attraction price 19.9g
The Internet store of gadgets: contextual advertising

Contextual Advertising

ROAS 2250,29% by Google's Context Advertising

About the project
Internet store of electronics and gadgets
… The task
Increase sales in the online store.

What was done
Preparation
Create and set up Google Merchants account
Creating and setting a Google Ads account
Installed by Google Analytics
Connected accounts
Segmentation of goods
Minus Words
Optimize the price of the click

Quantitative results :
Number of clicks 17 797
The price is 3 406,66 UAH
income 76 645,54 UAH
profitability of advertising investments 2250,29%
Customer attraction price 29.36g
Internet shop for children's clothing

Contextual Advertising

ROAS 565.76% by Google's Context Advertising

About the project
Ukrainian manufacturer of children's clothing
… The task
Increase sales in the online store.

What was done
Preparation
The core of requests
Make the most detailed group.
Create the account structure
Add a minus word.
The “covering” expansion
The FID of Goods
Set up the DSA campaign

Quantitative results :
Number of clicks 6 417
Cost of 11 829,80 UAH
Revenue 66 924,50 UAH
profitability of advertising investments 565.76%
Retargeting on Facebook

Social Media Marketing (SMM)

Retargeting on Facebook for the Internet store of goods from China - $1.11 per purchase!About the project
Online shop of goods from China

The task
… Start dynamic remarketing through the Facebook sales channel.Dynamic advertising on Facebook is a type of advertising that gives you the opportunity to show advertisements of goods to people who have visited your site.With this tool, you will be able to push the potential buyer to the target action.This advertisement that will catch the user if he has not made a purchase and will make him think again.What was done
The preparation:
set the tracking of events on the site to collect the lists of users who have viewed the product;
check the settings of the events and the pixel;
a product feed is a file of data with a list of products;
launched a advertising campaign.Introduction to:
Duration of the campaign: 2 months
Segmentation: by mobile and PC devices

Quantitative results :
Number of pages: 101 629
Showing: 359 039
Number of purchases: 419
Cost of purchase: $1.11
Offline Courses Advertising via Facebook and Instagram

Social Media Marketing (SMM)

How to Attract Beauty Masters to Offline Courses Through Facebook and Instagram

The project
Reforma is a manufacturer of professional cosmetics for nail service and materials for scratches.Training Center ReformA - professional training in nail aesthetics and crew.Website: courses.reformacosmetics.com
…
The task
Create a website for subsequent lead generation.Preparing pages for each course.Set targeting and generating leaders from social networks.Provide applications for each course.Auditorship
1 .Girls, beauty-master who are already working in this niche, but want to increase the level of qualification, get new knowledge, learn new techniques and get a certificate to increase the average check.2ndGirls who want to work in the beauty industry, get a new profession, master new knowledge and get a certificate.Phase 1 - Website Development
Development of :
Website and Structure
Sites for each course
Pages broken under each city
Developed mobile and PC type of landing
Forms of capture for the lead are realized.The project is implemented through the service:
by tilda.cc
Phase 2 - Advertising
Phase 2.1 - Structure of the division of the group of ads
Examples of advertising groups.Segmentation is applied on platforms and devices.Phase 3 - Structure of the Division of Advertisements
Step 4 - Form of capture for advertising
Step 5 – Heating the audience through the site
Starting traffic to the site, using video content

Results
Results of advertising campaigns.Number of posts: 1 978Covered by: 599 983Showing: 3 665 568.Click by link: 18 4265.The price is $4.63 USD.
Increase sales volume in the niche installation of barriers

Contextual Advertising

$3.17 for the Contest in the Theme of Construction of Furniture - Start of Trade Campaigns

About the project
The company is engaged in the construction of barriers, roofs and so on.
… The task
Increase the volume of requests for the services of the installation of barriers and other structures

What was done
Preparation
The core of requests
Make the most detailed group.
Create the account structure
Add a minus word.
The “covering” expansion
The form protests
Set goals (visiting the "contact" and "send form" pages)

The Results:
Number of clicks 4 985
Cost of 14 174.11 UAH
168 conversions (117 conversions to the contact page and 51 queries)
Price per conversion 84.36 UAH
Promotion of the Internet Store

Contextual Advertising

ROAS 1 964,54% by the Commercial Advertising Campaign in Heating Equipment

About the project
Internet store of heating equipment
… The task
Increasing sales by the online store

What was done
Preparation
Created and set up Google Merchants account
Create and set up a trade campaign.
Installed by Google Analytics
Connected accounts
Added minus words

The Results:
Number of clicks 26 855
Cost of 4 203,48 UAH
Revenue 82 570,14 UAH
profitability of advertising investments 1 964,54%
Transaction price 57,57 UAH
Development of landing for training center

Web Design

About the project
The first ICF accredited training center and human development center in the world.
The task
Develop landing-page for subsequent lead generation.
…
What was done
Preparation
Analysis of competitors’ websites on the subject of content, style and way of submitting information.
Designed the lending model, magnetic lead, capture shapes.
Created the content.
The Lending Mechanics is developed.
A mobile type of lending is developed.
Implementation of the project through services:
by Tilda.c
Landing and identics for the sale of cars

Web Design

The idea of the project:
Create a convenient service to obtain the necessary information and order cars from the US with delivery to Ukraine.The tasks:
Analysis of competitors’ websites on the subject of content, style and way of submitting information.Develop idol and corporate style.Develop the landing patterns, magnetic lead, capture shapes.Create a content.Developing the structure and mechanics of landing.Develop a mobile way of lending.Calculator of the car:
In the process of analyzing competitors’ sites, we identified the most sought-to-demand services for users of this type of resources.One of them is the calculator.With its help, the future owner will find out the indicative price of the car he wants to buy.Identity and Corporate Style:
… The Color -
similar to the American flag to call the corresponding associations at the subconscious level
Name of Domain -
Auto - gives understanding of the theme of the resource, USA - of the specificity..com.ua -
The display of the domain zone in the logo indicates the possibility of ordering through the internet.The car -
Part of the car in the logo also illustrates the theme of the service.The interactive elements:
In order to make the user understand what benefit he will get, we decided to make a price comparison on several walking models in Ukraine and the United States.With the help of a special swing, you can see the price of the same car.
Optimization of e-mail marketing

Lead Generation & Sales

+48,73% to income for the account of EMAIL-Marketing Optimization

About the project
Subject: Construction equipment
…
The task
Increase income through email marketing channel

What has been done

Analysis of the current state of the email channel (the existing subscribers base, the effectiveness of the work of existing letters and mailing);
Based on the results, a segmentation of the base was carried out;
Current templates of letters are optimized (personalization, simplification of structure, distribution of UTP);
Special templates are developed for each segment;
Analysis based on the results obtained, implementation of optimization changes.
The Internet shop of furniture

Lead Generation & Sales

+517% to traffic and +861,04% to income - INTERNET-MABLE STORY

About the project
Online furniture store
…
The task
Reanimation of Email Marketing Channel

What was done
Preparation
Analysis of the current state of the channel;
Based on the results, a segmentation of the base was carried out;
Current templates of letters are optimized (personalization, simplification of structure, distribution of UTP);
Special templates are developed for each segment;
Analysis based on the results obtained, implementation of optimization changes;
Set up the trigger message;
Implementation of special forms of retention of users.
Landing for the sale of sets for cranes

Web Design

The idea of the project:
Create a promo-landing to stimulate the sales of promo-sets to boost cracks with the possibility of ordering.

The tasks:
… Start the sale of professional sets for cranes on the Internet.
Attract the attention of the masters who use professional materials for cranes.
Make a sales presentation of products.
Develop and implement a landing page.
Implement the function of the shopping cart;
Connect to Facebook Pixel;
Connect and set up Google Analytics analytics system;
Starting contextual advertising;
Start targeting for Facebook and Instagram.

The form of capture:
In order to attract attention to the offer and increase the value of the offer, we decided to install a reverse calculator, and as an additional motivation, we showed a discount on the first screen.
Dynamic remarketing. The Facebook

Social Media Marketing (SMM)

532 purchases for $1.58 per person - the manufacturer of the construction tool
About the project
One of the largest manufacturers of construction tools in Ukraine.
The task
… Start dynamic remarketing through the Facebook sales channel.

What was done
Preparation
set the tracking of events on the site to collect remarketing lists;
check the settings of the events and the pixel;
Create a product fit;
launched a advertising campaign.

Results
Duration of the campaign: 1 month.
Segmentation: by mobile devices

Quantitative results :

Number of pages: 22 760
Viewed by: 367 906

The purchases were made from mobile devices.
Total of purchases - 532
From 0 to 400 orders per month

Lead Generation & Sales

The Internet Store of Tools

About the project
Many open online stores, but not everyone can make the store profitable and generally get sales and positive growth dynamics.
…
We want to share the case as we launched the online store and pulled it out in 7 months to 400 orders/month.I want to note that it is the order paid and not just the leads or applications are taken into account.Nisha: goods for home and structural materials

The task
launch of the project
Implementation of the Sales Plan
Integration of the business processes of the store into existing business
Installation of call center

What technologies are used:
Creating a Website - 1C-Bitrix: Website Management - Small Business
Hosting - hetzner.com
Design - free BITRIX template
CRM system - retailcrm.ru
Telephone by binotel.ua
The Marketing (Traffic)
Google AdWords
The Prom.ua (ProSale)

The algorithm of action
The phase 1.Starting a website and creating jobs
Step 1.1 Google AdWords Advertising Campaign
Step 1.2 Starting Prom.ua (prosale) advertising campaigns.Phase 2 Implementation of the Sales Plan
Step 3 and 4 With the implementation of IP phones and CRM systems, we see the number of leads in the layout methods and the dynamics of calls.For the customer, these services have become irreplaceable in terms of data statistics and call center control and optimization tools.
From 0 to 467 919 UAH. Opening of wholesale sales in a month

Contextual Advertising

About the project
We want to present to your attention the joint case of our Studio with partners, deals of the trading portal prom.ua RA Finist.

The task
… Start the wholesale sales

The characteristics
There is no site, no content.

What was done
Preparation
The website is launched and set on the prom.ua platform.
The content of the site is prepared together with the customer and uploaded.
The advertising tools of the portal prom.ua “ProSale” have been launched.
Weekly advertising campaign optimization was carried out in the ProSale system.
Customized goals and e-commerce in Google Analytics.
A advertising campaign on Google AdWords.
We have been optimizing advertising campaigns on the Adwords system every week.
The points 1-4 of the plan were performed by our colleagues RA Finist, for the points 5-7 we were responsible.

The Results:
Sessions 34 731
Transactions ratio 0.79%
Revenue 467 919 UAH
The cost of the transaction is 198,98 UAH
Transactions ratio of 0.57%
Profitability of advertising investments 946.85%
Promote the website of the industrial company

Search Engine Optimization (SEO)

The Website of the Industrial Company - SEO-Kays

About the project
Category: Abrasive Circles
… Region : Ukraine
The task
Increase the organic visibility of the site from search engines
Become Top 1 on brand requests at Google.com.ua

The characteristics
A website with a small number of pages.

What was done
Internal optimization
Standardly performed all the work, after which the promotion of the site is significantly simplified:

Correction of metadata;
writing of texts;
the link;
Audit of the site;
Correction of errors.
External optimization
The project was without a link profile and on the first "money" connected the Sape exchange. After adding content to the blog “Sapu” simply turned off. The movement in the positions was, but minimal, and soon all positions returned. Currently we only use crowdmarketing and social networks.
Promotion of the Internet Store

Lead Generation & Sales

The Internet Store of Tools

About the project
Theme: The Instrument
… Region : Ukraine
The task
Increase the organic visibility of the site from search engines

Positions on requests with a high “marginity”:
To promote the site, we used article promotion with our own writing under the user’s “intent”.

Conclusion: When using the article promotion of stores, the risks are minimal, and for young sites this is simply necessary.
Optimization of site

Website SEO Audit

+42% of Google Visitors for All 3 Points of Audit Input

About the project
Topics: House and Garden
… Region : Ukraine
The task
Check the site for optimization errors

What was done
The site audit has identified errors, recommendations are given to remove them or simply set up:
The speed of the site (3 points)
Painage (2 points)
Micro-marking (5 points)
Optimization of product pages (7 points)
Optimization of Filter Pages
Optimization of pages of categories (2 points)
Implementation of robots.txt
Meta Property
maps of site
Validation of code
Title Last-Modified
Other errors (15 points)
Additional recommendations (7 points)

The owners of online stores, and simply the owners of small sites, seeing almost 50 points of the site errors found during the audition, very often throw it away or implement it not in a hurry. This happened in our case too.

What is implemented from the audit:
Reduced weight of pages
Reduced number of links on the page
Automatic linking from texts
The Internet shop of furniture

Search Engine Optimization (SEO)

About the project
Topics: furniture (priority directions: tables, bedroom furniture, bedrooms, closets, sofa, kitchen, bathroom furniture, office furniture and office furniture)
Products: More than 20,000
Region : Ukraine
… The task
Increase the organic visibility of the online store of furniture from search engines

What was done
Internal Optimization:
Audit of the Internet Store
Improvement of the Internet Store
Analysis of growth points of competitors
Content for the store

The external promotion:
Placement of Articles
Placement of links
Parameters of donors
Crowdmarketing
Recommendations on Google/My Business

The conclusion: as a result of the intense and comprehensive work on the project, traffic increased by 94%
Promotions for the online store

Lead Generation & Sales

+350 000 GNN. To the account of entry and optimization of promotional missiles for the Internet store

About the project
Theme - Logistics
… The task
Implement and set email marketing.

What was done
Preparation
Integration with the email service;
Developing a unique design and template of adaptive letters;
Analysis and segmentation of subscribers;
Developing proposals for each segment;
Analysis based on the results obtained, implementation of optimization changes.
Landing for Montessori Children's Center

Web Design

The idea of project
Create a presentation service for the Montessori School of Alternative Education with the possibility of ordering advice and recording children to the school.

The tasks
… Our mission is to help bring potential customers and increase trust in the brand by creating and promoting the school’s representation on the Internet.
Design and Implementation of Landing
Fill it with unique content and media materials
Configuration of navigation
Implementation of forms of capture / retention and lead-generation of potential customers
Promotion of the brand in social networks

Contextual Advertising

+36.95% to Order - Continuation of Branding in Social Networks

The tasks
Increase coverage of brand pages on social networks Facebook and Instagram
… Increase the number of group subscribers
Increase total website traffic
Increased sales volume

At the start of work
The client in the state had a SMM specialist, copywriter, photographer, project curator ...
Published Content Plan
Advertising campaigns are not launched.
The key KPI of the specialists was - the volume of published content

What was done
Preparation
A new content plan
Changed the staff of the SMM specialist to the content manager, left the photographer
Change key KPIs from the volume of published content to:
involvement
Coverage
Transfers from social networks to websites
Conversions from social networks
Interacting with opinion leaders
A Giveaway Plan
Planning a Marketing Action Plan
Started paid promotion of pages and posts
For each type of posts they have developed their utm tags, to track the effectiveness of posts on Facebook

Results of advertising campaigns (accepted):
Showing - 1 208 032
The cover - 444 125

Results of the growth of orders, source facebook / instagram:
Increase in call and orders +3 133.33%

Results of increased website traffic and total order growth:
Traffic growth +41,81%
Increase in call and orders +36.95%
Development and optimization of the site

Web Design

The idea of project
The industrial company Ecosfera is engaged in the export, processing and recycling of hazardous waste.

The tasks
… select and set the appropriate template of the site;
Develop and implement design;
Create and structure the site and service catalogue;
SEO – Website optimization;
Create SEO optimized texts;
fill the site with media content;
establish the lead magnets and forms of capture;
launching contextual advertising;
Start the pro-sale advertising.
Starting and optimizing trading companies

Contextual Advertising

Starting and optimizing trade campaigns and product announcements

About the project and tasks
The owner of the online store addressed us with the task of setting trading campaigns, the ROAS efficiency criterion - more than 1000%, i.e. Each deposit in the advertising should be more than 10 UAH. The turn.
…
What was done
Preparation
· Prepared TZ for the creation of the product feed for the project developers, xml format, conducted performance control
Create an account at Merchant Center
• Moderatorship of goods
Automatic price/availability update according to schedule
Create and set up a advertising campaign
We make monthly optimization

Results
Number of clicks: 123 281
Price per click is 0.35 UAH.
The cost is 42 785 UAH.
Revenue is 608 856 UAH.
Profitability of advertising investments - 1 423,03 %
Lead Generation on Facebook

Contextual Advertising

How to Get 548 Potential Partners in the Product Area at a Price of $1.81 per Person on Facebook

About the project
One of the leaders in the market of Ukraine among industrial enterprises-producers for the production of abrasive materials.The tasks
… Leading applications from wholesale partners.What was done
Preparation
The content of the plan and its objectives:
Increased interaction with the audience;
Showing the product in use;
Conversion to the site;
Increase the customer base;
Increased brand awareness

They set the main objectives:
Coverage
involvement
filling in applications for cooperation
Set up target audience segments
Total results in 5 months
13 advertising campaigns (generation of leaders) were tested, of which 18 were the options of launching advertising.Quantitative results
Total spending - $992.35
It has received 548 votes.
The average price per leather is $1.81

The most effective formats of advertising:
The most effective campaign, which used the formats of the ads "Video/Slide Show" and "Ring Gallery".Quantitative results
Total of 117 guests
The average price of the leather is $1.64

The conclusions
We were able to build a reliable and efficient lead generation channel with the help of Facebook tools for the manufacturing company as a result of the growth of the customer base and sales volumes for the customer!
Internet shop of Chinese goods

Search Engine Optimization (SEO)

About the project and tasks
The customer addressed us with the task of SEO analysis of website promotion.

The analysis found that SEO specialists created static pages outside the catalogue of goods, wrote texts on them and “loaded” these pages with links (articles + “crowd-marketing”).
…
Results of our actions:
249 visitors throughout the period of these pages
Location on the Conversion Request
The visibility of the site in 3 months increased according to data
Free Search Traffic Increase 52% in 3 Months
Online furniture store

Web Design

The task
facilitating and modernizing the resource design;
improving the youth;
Improve behavioral factors.
…
What was done
Preparation
the structure and display of the catalogue of goods;
processed the structure and display of the catalog section;
the architecture of the product card;
The structure of the main page.
Internet shop of tools and equipment

Web Design

The idea of project
The online store has been selling all kinds of tools and equipment for 10 years.

The tasks
… develop the architecture of the project;
Developing the design of the project;
optimization of SEO;
filling the site with content;
filling the blog with SEO content and media materials;
Create capture forms and lead magnets;
Connect and set the 1C Bitrix control system;
implementing and launching a project.
Landing for Educational Studies

Web Design

The idea of project
Develop an information landing for the presentation of the studio services and further attracting leaders with it.

The tasks
… Design and implementation of landing page
Create and fill the landing with unique content and studio information.
Implement forms of feedback and recording at school.
Design and Identity of the Internet Store

Web Design

The idea of project
Tool 1 is a huge online store of tools.

The tasks
… develop the architecture of the project;
Developing the design of the project;
to develop a complete package of project identity;
by Neyming;
Developing a logo;
optimization of SEO;
filling the site with content;
filling the blog with SEO content and media materials;
Create capture forms and lead magnets;
to connect and set up services for the implementation of marketing activities (email, form of communication, etc.and the
Connect and set the 1C Bitrix control system;
implementing and launching a project.
Facebook and Instagram targeting

Social Media Marketing (SMM)

Targeting Facebook and Instagram for the Producer of Products for the Night Service

About the project
The world’s largest manufacturer of manicure products.
…
The task
Set up sales channels - social networks.

What was done
Preparation
Audiences protest for advertising
Created and Tested Options
Advertising campaigns launched

The Results:
Segmentation
The sex
Age of
The device
The City
Budget: $105.65

Duration of the campaign: 15 days

Quantitative results

Number of pages: 40406
Viewed: 67 439
Number of purchases: 358
The average purchase cost: $0.30
Increased sales by DSA advertising companies

Contextual Advertising

ROAS 1 325,21% by DSA Advertising Campaign (Google's Dynamic Search Advertising)

About the project
One of the largest manufacturers of construction tools and equipment in Ukraine.
…
What was done
Preparation
Audit of an existing advertising account
Discovered a very good indexation of the project in the Google search network
Select top categories (criteria - margin, sales) by catalogue
Created DSA campaigns
Prepared different titles for advertising
Source of targeting: "Use the site index in Google

Results
The number of clicks 7630
The price of 10519,04 UAH
income 139399,20 UAH
profitability of advertising investments 1325,21%
Promotion of the online store through Facebook

Social Media Marketing (SMM)

Social development on Facebook for the brand of clothes

The task
Increase brand awareness through the creation and development of a community in the social network
…
What has been done

Analyze the target audience of the brand
Portrait of the Buyer
On the basis of the work done, we have chosen a social network where we will build communication
Slogan of Brand
Preparing the values and history of the brand
Create a content plan
Create audience segments for targeting

Results
Community Growth + 11,000 subscribers
Coverage and interaction with the brand + 1 450 656
Growth in brand demand +300%
Starting the sale of construction goods via Facebook

Social Media Marketing (SMM)

57 Selling in 8 Days for NISH Construction Tools and Equipment

About the project
One of the largest manufacturers of construction tools in Ukraine.
…
What was done
Preparation
analyze the range, demand and competition and determine the category for the advertising campaign;
set the target audience;
Divide groups of ads into playsments;
created different variations of creatives;
launched a advertising campaign.

Results
Duration of the campaign: 8 days
Budget: $ 50
Segmentation: by devices
Quantitative results
Number of people: 19,869
Viewed: 29 179 times
Ads’set
Number of Android purchases: 50
Purchases of IOS: 1
Purchases of PC: 6
The Creatives
For each playsment, 2 creatives are prepared:
gallery (banner with several images);
photo (banner with product image)

The best result was the one-image ad when displayed on Android. This announcement received the maximum ratio of relevance - 10.
Google Ads to Increase Sales

Contextual Advertising

ROAS 894.42% by the trade advertising campaign in the field of tea, coffee

What was done
Preparation
… Created and set up Google Merchants account
Create and set up a trade campaign.
Installed by Google Analytics
Connected accounts
Added minus words

Results
Number of clicks 16 040
Cost of 4 614,65 UAH
Revenue 41 264,64 UAH
profitability of advertising investments 894.42%
Transaction price 33.19 UAH
Increased sales on the Internet store

Contextual Advertising

ROAS 1 778,61% by the Commercial Advertising Campaign in Clothing and Home Goods

What was done
Preparation
… Created and set up Google Merchants account

Create and set up a trade campaign.
Connected accounts
Added minus words
Removing unrental goods from the Fed
The names of goods
Deleted errors related to images
Micro-marking elements are developed
The Google Product Category

Results
Number of clicks 4 972 756
The price of 111 454,64 UAH
Revenue 1 982 338,00 UAH
Transaction price 46,98 UAH
profitability of advertising investments 1 778,61%
How to Get 287 Orders in the Online Store

Contextual Advertising

How to Get 287 Orders in the Internet Store of Children's Goods with the Help of Context Advertising

What was done
Creating and setting a Google Ads account
… Implementing Google Analytics
Create and set up Google Merchants account
Link of accounts
Segmentation of goods
Optimize the price of the click
Minus Words

Results
The number of clicks 34 952
The price is 5 455.95 UAH.
income 122 550,34 UAH.
profitability of advertising investments 2 246,56%
Transactions 287

The cost of attracting the customer is 19.00.
Google Shopping to Increase Sales

Contextual Advertising

Case by Google Shopping: 12.9 GN Values of Customer Attraction in Gifts

What was done
Creating and setting a Google Ads account
… Implementing Google Analytics
Create and set up Google Merchants account
Link of accounts
Segmentation of goods
Optimize the price of the click
Minus Words

Results
Number of clicks 25 546
The price is 1 032,88 UAH.
income 42 825,65 UAH.
profitability of advertising investments 4 149.7%
Transactions 80
The cost of attracting the customer is 12.9 UAH.
Google Advertising in the Promotion of the Internet Store

Contextual Advertising

Game Card Store Promotion, + 94 orders per month with Google Ads

About the project
Online store of gaming cards and records for focus
…
The task
Increase the volume of sales on the online store of gaming cards and records for focus.

What was done
Creating and setting a Google Ads account
Implementing Google Analytics
Create and set up Google Merchants account
Link of accounts
Segmentation of goods
Optimize the price of the click
Minus Words
Internet store for nail service

Contextual Advertising

The idea of project
The online store Reforma offers a wide selection of high-quality products for nail service.

The tasks
… Increasing confidence in the brand;
improving the youth;
develop and implement a more modern design;
Increase the technical performance of the site from the point of view of search engines.
to develop a complete package of identics;
processing the structure of the product card;
develop the structure of the catalogue pages;
Developing the structure of the site;
develop the structure of the main page;
Processing the order form;
implementation of the project.
Creating a business style for the furniture store

Web Design

The idea of project
Create an online service to choose and purchase premium-class soft furniture.

The tasks
… to launch the representation of the manufacturer on the Internet;
Developing the Nyming;
to develop a complete package of identics;
Developing a logo;
Developing a website project;
implementation of the project.
Leadership: invitation to an off-line event

Lead Generation & Sales

About the project
Erickson International Kharkov is the first ICF accredited training and human development center in the world.The task
Develop landing-page for subsequent lead generation.Set up the generation of leaders from social networks.Segmentation is applied on plays and devices:

… Facebook (PC, Android and iOS)
Instagram (stories, android and ios)The most efficient playsment - Instagram / device - Android worked, in the subsequent launch of advertising this campaign was scaled and supplemented with creative.The biggest impact was a video call for training.Based on the data obtained in previous campaigns, segmentation on plays and devices was applied:

The Android (Facebook)
Instagram and Android.The best result was shown by Facebook: the highest number of clicks / the lowest cost of clicks.Through the tests, the most conversion plays and methods of optimization were identified, on which the work was carried out until the full closure of the training set of participants.1 .Lids are 154 lids.2ndThe Traffic:

- Coverage - 92 058
- Showing - 170 182
SMM for Dentistry

Social Media Marketing (SMM)

SMM for a local dental clinic

About the project
Dentistry Clinic
…
The task
Develop a strategy for presence and promotion in social networks
Developing community design and branding content for social networks
Developing a Posting Rubricator
Developing a Content Plan
Design of Advertising Publications and Stories
Develop a strategy for advertising campaigns
Developing a Communication Strategy
Developing Communications Messengers
Starting targeted advertising

Working
A package of strategic documents
Design package for social networks
Implementing a Content Plan

Starting targeted advertising
Lead Generation: 250 applications from Facebook

Lead Generation & Sales

250 applications for $6.40 from Facebook.
Nisha: Hydraulic Equipment

The project
… The largest comprehensive supplier of hydraulic elements and systems for all mobile equipment. Hydraulic and Hydraulic Equipment

The task
Set targeting and generating leaders from social networks.
Get applications for the diagnosis and repair of hydraulic equipment.

Based on testing, advertising campaigns were prepared and launched.
1 . Identifying the target audience
2nd Developing a targeting strategy
Three Developing advertising months
4 . Prepared forms of capture for Lida

Short questions are added to the capture form so that the customer can write the answer.
Thus, we have minimized the number of non-target applications.

General Results
Results of advertising campaigns.
Number of leads: 250 The cost of one lead: $6, 40
Covered by: 254 390. Showed by: 784 826. Click by link: 7 960.
+122,58% to sell with Google AdWords

Contextual Advertising

+122,58% for sale - for account of optimization and expansion of the Google AdWords account

About the project and tasks
The owner of the online store addressed us with the following task: to increase the volume of sales of the online store.By conducting traffic channels analysis, we identified the growth point that can be obtained by optimizing and expanding the Google Adwords account.Until the implementation of the project, several specialists worked with the project.We conducted an audit and took decisive measures to improve the account.What was done
… Preparation
They changed the account structure: before there was a separate campaign for each subgroup of goods, and the total number of campaigns was so huge that it made it difficult to manage and optimize them.All subgroups have been united into groups according to the structure of the catalogue.They expanded the keywords list: they added about 60,000 keywords, after which traffic increased significantly, and the cost of a click increased slightly.The lists of minus words have been thoroughly elaborated.Started dynamic remarketing.Results
Transactions at 83.79%
Revenue of 163.25%
At the same time, the advertising costs did not rise proportionally and it managed to reduce the cost of a click in the account.
Starting sales of tools through social networks

Social Media Marketing (SMM)

About the project
One of the largest manufacturers of construction tools and equipment in Ukraine.The task
Start sales of goods from the category "Tools" through sales channels - social networks.What was done
Preparation
… A number of audiences protested for advertising.Different variants of creatives have been created and tested.According to the results of the test, a campaign was launched.Results
Duration of the campaign: 7 days
Budget: $45Segmentation: by devices
Quantitative results
Number of people: 16 367
Viewed 24368 times
Ads’set
Number of Android purchases: 22
Purchases of IOS: 4
Purchases of PC: 3

After the cost of the purchases was known depending on the devices, iOS and PC were disabled.The rest of the time, the advertising was displayed on Android devices.The Creatives
Based on the tests, a decision was made to launch a campaign with two types of creatives:

Photo (banner with product image)
Video (simple animated video with the product)

The best photo worked when displayed on Android.This announcement also received the maximum ratio of relevance* - 10.The conclusion
Before you start your campaigns, make sure to test the audience and creativity settings.After the launch, do not forget to track the campaign to optimize the settings in time.During the creatives testing, we repeatedly come to the conclusion that the most simple creative often gets more feedback from the audience than the wise video.It’s not an acsioom, but it’s the most often that way.
Advertising through Facebook

Contextual Advertising

About the project
Ericsson University of Coaching is the first ICF accredited training center and human development center in the world.

The tasks
… To disclose information about the upcoming event.
Interesting the target audience.
Sale of tickets for the event.
Hydrogenation at the key.

What was done
Preparation
Developing a Content Plan
They set the main objectives

Coverage
involvement
filling the form
Started the SMM event
Results
As part of the advertising campaign, which lasted just a month, 6 segments of the target audience were tested, of which 7 were the options for launching advertising.
Advertising Purpose Traffic
127 clicks on the link ( "buy a ticket - direct link to fill in the form) for $0.16

Advertising Objective Answers to Events
100 - answers for $0.30

The general results
The total cost - $223
The number of people (filled the reverse form) is 380.
The average price of the leather is $0.58
Landing development for the laser epilation studio

Web Design

The idea of project
To bring potential customers, taking into account the high competition on the market.
Increase confidence in certified professionals.

… The tasks
Developing a neoming, a logo, an idenique.
Preparing the information landing.
Fill the landing with unique content.
Describe the main services and the UTP of the salon.
Implement several forms of capture and retention of visitors.
Advertising children's clothes on social networks

Contextual Advertising

429 Selling From Advertising on Facebook and Instagram. Price of sale: $2.28

About the project
The online store of children's clothing and accessories minikin.ua
…
The task
Increased sales of online stores

What was done
Created TZ to Create Feed for Facebook
Create a catalogue of products on Facebook
Integration of the catalogue and events of the Facebook Pixel
Segmentation of the audience
Advertising campaigns are created
Advertising groups
Formats of ads created
Quantitative results
Number of pages: 139 283
Showing: 477 927
Number of purchases: 429
Cost of purchase: $2.28
LIDOGENERATION for the online furniture store

Lead Generation & Sales

Generation of people from Facebook and Instagram for the Internet Store of Furniture

About the project
The online furniture store.
…
The task
Get applications for internal orders from social networks.

What was done
Preparation
analyzed by CA.
Advertisements of competitors are analyzed.
Campaign for the generation of leaders.
Creatives are prepared.
Prepared form of generation of leads.
Advertising in Dermatology

Contextual Advertising

About the project
Dermatological Clinic

The task
… Increase the number of applications for dermatology services

What was done
Preparation
The core of requests
Make the most detailed group.
Create the account structure
Add a minus word.
The “covering” expansion
The form protests
Set goals (visiting the "contact" and "send form" pages)

Results
Number of clicks 363
Cost of 3 012,16 UAH
Conversion ratio 31.34%
Number of conversions 115
Increase of income by 914,23% by Google account

Contextual Advertising

Income growth of 94.23% on Google account. Advertising for Extension and Optimization

The tasks
The business director of the project addressed us with the task of increasing the profitability of Google’s advertising investments.
…
What was done
Preparation
Complete audit of the account
Disable ineffective advertising campaigns and advertising groups
Additional advertising campaigns:
Dynamic commodity remarketing
Commercial campaigns
DSA campaigns
Remarketing of abandoned baskets
Correction of rates for mobile devices
Experiments with the Strategy of Interest
Adjusted interest rates for the audience
Expanded the core of keywords
Expansion of Advertisements
Prices
Structured Descriptions
The actions
Additional links
clarification
The Phone
addresses
Set automatic rules.

Results
Increase in the number of clicks +41.22%
Reduction of price per click 26.39%
Growth of Coff. Transactions +53,72%
Increase of income +917,23%
Increase in profitability of advertising investments +875.66%
Advertising for the internet store of gadgets

Contextual Advertising

About the project
Internet store of gadgets and accessories

The task
… Increase the number of applications and decrease their cost

What was done
Create and set up Google Merchants account
Creating and setting a Google Ads account
Installed by Google Analytics
Connected accounts
Segmentation of goods
Minus Words
Optimize the price of the click
Creation of search campaigns
Processing of Extensions
UI / UX Design
1 . Modified form
2nd Added the back call button to the main screen
2nd Modified product card appearance (visually divided order buttons)
The sale of an antiquarium through contextual advertising

Contextual Advertising

About the project
Assessment and purchase of an antiquarium.

The task
… Increase the number of applications.

What was done
Preparation
The core of requests
Make the most detailed group.
Create the account structure
Add a minus word.
Competitive expansions
Eliminated elements of the site (lowering confidence)
The form protests
Set the goal (send the form)

Results
Number of clicks 2 613
Cost of 5 735.06 UAH
Conversion rate 5.91 %
Number of conversions 148
Attracting customers through Google Ads channel

Contextual Advertising

About the project
The online education. Drawing of the aquarium.

The task
… Attracting customers through Google Ads channel

What was done:
Create the account structure
The core of requests
Make the most detailed group.
Add a minus word.
Expanded by CA
Set the goals
Recommendations on the site

Results
The average price per click is 2.61 UAH.
The number of clicks 1,025
The cost is 2,678,11 UAH.
Number of conversions 44

The price per conversion is 60.86 UAH.
Social Media as a Sales Channel

Contextual Advertising

22 Conversions on Android in Facebook for NISH "Creative Tools and Equipment"

About the project
One of the largest manufacturers of construction tools and equipment in Ukraine.The task
… Start sales of goods from the category "Tools" through sales channels - social networks.What was done
Preparation
A number of audiences protested for advertising.Different variants of creatives have been created and tested.According to the results of the test, a campaign was launched.Results
Duration of the campaign: 7 days
Budget: $45Segmentation: by devices
Quantitative results
Number of people: 16 367
Viewed 24368 times
Ads’set
Number of Android purchases: 22
Purchases of IOS: 4
Purchases of PC: 3

After the cost of the purchases was known depending on the devices, iOS and PC were disabled.The rest of the time, the advertising was displayed on Android devices.The Creatives
Based on the tests, a decision was made to launch a campaign with two types of creatives:

Photo (banner with product image)
Video (simple animated video with the product)

Results
The best photo worked when displayed on Android.This announcement also received the maximum ratio of relevance* - 10.
Lending: training courses in beauty

Web Design

The idea of project
Create a convenient service for enrollment in students' courses with information about the program, teachers, the content of the courses.

The tasks
… Analysis of competitors’ websites on the subject of content, style and way of submitting information.
Develop the landing patterns, magnetic lead, capture shapes.
Create a content.
Developing the Lending Mechanics.
Develop a mobile way of lending.
implementation of the project.

Lead-magnet in the form of capture
In the process of analysis of the audience and competitors’ sites, the decision was made to strengthen the form of capture by the lead magnet, in the form of the output of the direct UTP and the provision of a discount rate.

Navigation system
Since the Reforma Beauty System takes courses in several cities in Ukraine, the task was to show it on the landing and tell about each course. In order not to make a "pollot" from the entire list, a system of filters was implemented. With it, the user will easily find the right course in his city.
Development of Multi-Language Lending for VR Quest

Web Design

The idea of project
The Kiev Club of Virtual Reality. Create the opportunity for potential guests to book VR quests and learn about all the games, as well as to take advantage of the additional services of the club in Russian, Ukrainian and English.

The tasks
… Development of the Lending Structure
Injecting forms of capture and hydrogenation
Integration of Bitrix24
Introduction to Multilinguality
Complete translation into Russian, Ukrainian and English languages
Developing Lending for Advertising Agency

Web Design

The idea of project
Present the advertising agency.

The tasks
… Developing the Lending Structure
Implementation of forms of capture and hydrogenation
Development of landing for the network of lombards "Paris"

Web Design

The idea of project
Create a consultative - information service of the representation of the lombard network "Paris".

The tasks
… Develop the landing structure and different types of pages:

The main page.
Information pages .
Commercial pages .
Develop an algorithm and implement a calculator of the valuation value of gold and silver products.
Implement forms of capture and lead-generation.
Development and implementation of a mini store.
Lending for the construction company

Web Design

About the project
Construction company, specializing in the construction of industrial curtains, curtains, curtains, curtains and other structures in Kiev and the Kiev region.The task
Development of the concept of corporate style, re-design of identics.Development of landing page (landing).Implementation of the Lending Prototype.Development of the brand hero prototype.The site that the company used until the moment of cooperation was morally outdated and had a rather complex structure.This became clear after the audit and statistical study in Google Analytics.It was decided to simplify the structure, as well as to adapt the site to mobile devices as much as possible.On the first screen, when viewing from any device, the logo and menu are displayed.Landing design provides special places for placing SEO - texts.Plus, based on past user experience and niche specificity, we have decided to develop for the company the prototype of the brand hero.This decision was made for a number of reasons:
Healing the brand, giving it human traits, close to the archetype of the target audience.Motivation for communication, CTA.
Advancement in SMM Construction Company

Social Media Marketing (SMM)

The project
Construction company, which is engaged in the construction of barriers, industrial barriers, altanks, etc.The task
Development of the company’s community on Facebook, increasing the audience’s response, receiving applications for building gardens.Strategy
Studying the potential target audience of the project that is present on social networks, we came to the conclusion that its largest segment is on the Facebook platform.That is why this platform was chosen for active promotion.We had the task of "shaking down" not a very active segment of the audience, not frequently visiting the social media.a network that does not do much active action.The Content
… for posts we developed a special rubricator, according to which posting was carried out.All categories were created taking into account the interests of the target audience and based on the analysis of the company’s competitors.Through a thorough analysis of the audience and its characteristics and interests, as well as tests of different topics and subjects, we managed to a good level of organic (free) involvement (reaction) of users to the published content.Record number of organic (free) reactions for publication: 222

Targeting
In our targeting strategy, we pursued two main goals: community development and receiving applications from Facebook for building barriers or providing other services to the company.
191 calls to the cowboy through the Facebook chatbot

Social Media Marketing (SMM)

The task

• Increase the number of applications for the purchase of services and coaching courses

… What was done

• Developing a strategy of promotion through chatbot
• Creating chat-bot architecture and scenarios of its work
Implementation of chat-bot
• Auditor analysis
• Creating advertising campaigns, advertising groups, advertising creatives

Quantitative results

• Coverage: 45 976
• Showing: 92 002
• Messages: 191
Cost of the letter: $1.62
583 applications for $2.40 in the coaching field

Social Media Marketing (SMM)

The task

• Set targeting and generating leaders from social networks.
• Obtaining target applications for training.
…
What was done

• A targeting and lead generation strategy is developed.
• Advertising Messages
• Implemented forms of capture for lead.

General Results

• Results of advertising campaigns.
• Requests received: 583. The cost of one lead: $2.40.
• Coverage: 83 056
• Showing: 313 754.
Click by link: 2 626.
SMM Promotion of Services

Social Media Marketing (SMM)

The task

• Develop a strategy of presence and promotion on social networks
• develop community design and branding content for social networks
… • Developing a posting rubricator
• Developing a Content Plan
• Design of advertising publications and stores
• Develop an advertising strategy
• Develop a communication strategy
• Developing Communication Messengers
• to launch targeted advertising

Results of advertising campaigns

• Requests received: 79.
Cost of one lead: $3,57
• Coverage: 69 266.
Showed by: 103 992.
Click by link: 958
Facebook Blie Print

Social Media Advertising
Facebook Blie Print

Social Media Advertising
Google Analytics Individual Qualification

Online Stores & E-commerce
Certification for Digital Advertising

Online Stores & E-commerce
AdWords Mobile Advertising Certification

Contextual Advertising
AdWords Media Advertising Certification

Contextual Advertising
Bases of AdWords

Contextual Advertising
Certification for Search Advertising

Contextual Advertising
Certificate of email marketer

Email Marketing
Online store sales increased by 163.25%. Shortly

Search Engine Optimization (SEO)

How to increase the sales of an online store. For the online store, scalability issues are always relevant.

At the same time, it is worth noting that making a jump in sales from 0 to 1 000 000, in most cases, is easier than, for example, from 1 000 000 to 2 000 000.

… The more traffic is needed, the more it becomes expensive, and the more difficult to buy it.

We want to present to your attention the case on the scale of sales of the online store by 163.25%.
Increased SEO traffic by 94%

Search Engine Optimization (SEO)

The competition on the furniture market is high and the promotion on the internet has its own features, in the article we will consider - the promotion of the online furniture store.

The source data

… Topics: furniture (priority directions: tables, bedroom furniture, bedrooms, closets, sofa, kitchen, bathroom furniture, office furniture and office furniture)

Goods: goods of more than 20,000.

Region : Ukraine

Task: Increase the organic visibility of the site from search engines

The conclusion: as a result of the intense and comprehensive work on the project, traffic increased by 94%
SEO case +461% of visitors

Search Engine Optimization (SEO)

Category: Abrasive Circles

Region : Ukraine

… The tasks:

Increase the organic visibility of the site from search engines
Become Top 1 on brand requests at Google.com.ua
Feature: a website with a small number of pages.

The analysis of the growth points of competitors showed that competitors in this topic are two types: manufacturers of abrasives and online stores, catalogues with products. Circles manufacturers have low traffic, and with online stores and catalogues to compete with retailers is not easy, so we have gone to a content marketing strategy.
Start of wholesale sales in 1 month, from 0 to 467 919 g

Contextual Advertising

It’s not a secret that the market changes and more and more entrepreneurs are looking for new sales channels.

Task: Starting wholesale sales
Source data: No site, no content.
…
General results for the period from 4 October to 31 December 2017:

Sessions 34 731
Transactions ratio 0.79%
Revenue 467 919 UAH

The cost of the transaction is 198,98 UAH
Transactions ratio of 0.57%
Profitability of advertising investments 946.85%
Promotion of the online store from 0 to 400 orders

Online Stores & E-commerce

Many open online stores, but not everyone can make the store profitable and generally get sales and positive growth dynamics.

We want to share the case as we launched the online store and pulled it out in 7 months to 400 orders/month. I want to note that it is the order paid and not just the leads or applications are taken into account.

… The tasks that were facing us:

launch of the project
Implementation of the Sales Plan
Integration of the business processes of the store into existing business
Installation of call center

The Nisha:
Products for home and construction materials
The Internet Store Promotion Tool

Search Engine Optimization (SEO)

The source data

Theme: The Instrument

… Region : Ukraine

Task: Increase the organic visibility of the site from search engines

Feature: Site Without History - Full with 0

Results: increased by up to 1,500 visits per month
The Google Partners

Online Stores & E-commerce

mnews.agency - a member of the Google Partners program, specialization:

Search Advertising
Mobile Advertising

Show more 84 jobs

Activity

Latest proposals 10	Budget	Added	Deadlines
Сайт визитка. , контекстная реклама 226 USD	226 USD	Mar 2022	15 days
Настройка Google merchant centr 45 USD	45 USD	Mar 2022	7 days
Christliche medizinische Hilfe direkt Facebook/Instagram 113 USD	113 USD	Mar 2022	30 days
Настроить Google ADs 113 USD	113 USD	Mar 2022	30 days
Configurate the context ads of Google Ads for the color delivery site 135 USD	135 USD	Mar 2022	30 days
Контекстная реклама для магазина автозапчастей 90 USD	90 USD	Mar 2022	30 days
Настройка рекламы у фейсбук 113 USD	113 USD	Mar 2022	3 days
Специалист маркетолог для продвижения Инстаграм акаунта 226 USD	226 USD	Mar 2022	14 days
Настроить электронную торговлю в аналитиксе 23 USD	23 USD	Mar 2022	1 day
Improving the functioning of the existing Google Ads account 45 USD	45 USD	Mar 2022	1 day