E-commerce | Online store for comics and toys

About the project:
• Online store for comics and toys

Region of the advertising campaign:
• Ukraine

Campaign goals:
• Sale of inventory that is in stock and does not reach offline stores + high-margin items.

Types of conversions:
• Sale (Purchase)

Project launch:
The project was fully set up and launched by me personally, so the work included:
1. Creating an advertising account
2. Completing the verification of the payment profile for LLC
3. Creating a Google Analytics and Google Tag Manager account
4. Writing a technical specification for the programmer to refine the code with e-commerce attributes
5. Additional writing of a technical specification for the programmer to refine the code for setting up advanced conversion tracking user data provider.
6. Setting up conversions for conversion tracking
8. Checking the website for compliance with the requirements of the Google Merchant service for successful moderation verification
9. Creating a Google Merchant account and filling it
10. Creating a technical specification for the programmer to create XML feeds of products by specific categories with different gradations.
11. Additional analytics in the form of the Clarity service to assess the heat map and user behavior in the early stages
12. Setting up shopping campaigns, PMax as well as branded search and dynamic search campaigns

And much more.

Results of the account's work from October 27, 2025, to April 27, 2026.
• Sales - 5181
• Total Sales Amount - 4,015,775.62 UAH
• Average Sale Price - 101 UAH
• Average ROAS% (Gross) - 767.67%
• Total advertising expenses for the specified period - 523,342 UAH.

#googleads #ppc #contextadvertising #contextadvertisingukraine #context_advertising #googlereklama #googleadsukraine #googleadsukrayina #ecommerce #onlinestore #digitalmarketing #performance #performance_marketing #pmax #performancemax #shoppingads #merchantcenter #ga4 #gtm #analytics #roas #cpa #advertisingoptimization #advertising_optimization #googleadssetup #googleadsmanagement #advertisingukraine #marketing #leadgeneration