E-commerce in the USA through Google Ads: increased revenue by 30% to $171,000

What has been done
1. Audit and recommendations: conducted an analysis of competitors and the client's current Shopify site. Identified issues in functionality, store structure, and ineffective allocation of the advertising budget. Provided recommendations for creating a new site (implemented by the client's partners).
2. Campaign optimization: disabled ineffective search campaigns. Focused primarily on shopping campaigns, which became the main driver of results.
3. Launch and testing of new tools: tested Standard Google Shopping campaigns. Simultaneously optimized Performance Max: tested bidding strategies without ROAS limitations and "maximum conversion value."

Results in numbers
Spent budget: $10,332 (expenses reduced by 25% compared to last year)
Orders received: 334 (growth of 19%)
Total revenue: $171,415 (growth of 30%)
Additional metrics: ROAS was 1659% (+73%), average order value increased to $513 (+9%), and Conversion Rate improved by 21% to 2.49%.

Conclusion and next steps
The full implementation of the strategy (new site + optimized campaigns) provided significant growth. With significantly lower expenses, we received more orders and revenue, successfully fulfilling the client's objectives.

Currently, the result is secured. A strategy has been developed for the next six months for the low season period: we plan to test new connections for bidding strategies, deep optimization of the data feed, and further optimization of the site pages for stable scaling.

#googleads #ecommerce #shopify #roas #performancemax #shopping #businessscaling #online sales #digitalmarketing