E-commerce

Period: November 2024 – May 2025

Budget: ₴1,310,000

Clicks: 143,000

Conversions: 3,000

CPA: ₴458

Led a comprehensive advertising strategy for an e-commerce store targeting the Ukrainian market.

Structured and launched Search, Shopping, and Performance Max campaigns.

Set up conversion tracking, optimized keywords and negative keywords, and managed product feeds.

Tested ad variations and collaborated on creatives.

Achieved stable scaling while keeping CPA within target KPIs.

Result: 3,000+ conversions with an average CPA of ₴458 and over 143,000 users reached.