E-mail marketing brand of cosmetics

During the entire e-mail campaign to promote the cosmetic store, the Open Rate indicators were unstable. With the exclusion of the inactive base and the analysis of all messages, we managed to increase the Open Rate almost twice (1.8%)
The conversion rate was 7.6%.
The Click Rate is 6.9%.

Thanks to the comprehensive approach to email marketing and the correct strategy to promote the cosmetic brand, the Eprofit team managed to get out on quality KPIs. Each month, these indicators increase. In addition, we have solved the problem with the drop in the Open Rate level and assigned that part of the base that is really reading, interested and making re-sales. Thus, we managed to extend the average LTV client index.