Edit Crew — a professional video editing company
Edit Crew — a company that creates video content for brands, authors, and bloggers.
Task: find a solution that will attract new clients while optimizing the marketing budget by reducing the cost per click and increasing conversion rates. The problem was the high cost per click and low conversion rates of previous campaigns. Main difficulties:
- Incorrect audience segmentation.
- Lack of effective remarketing.
- Insufficient modern tools for analysis and optimization.
Results:
- 78 conversions during the campaign period.
- Average cost per conversion — $168.
- In April 2024, the best result was achieved: 24 conversions at a cost of $109.54 each.
- Advertising costs decreased by 86.88% compared to the previous period.
Additional results:
- 42% increase in repeat interactions on the site due to remarketing.
- 30% growth in clients due to the use of YouTube Ads.
Task: find a solution that will attract new clients while optimizing the marketing budget by reducing the cost per click and increasing conversion rates. The problem was the high cost per click and low conversion rates of previous campaigns. Main difficulties:
- Incorrect audience segmentation.
- Lack of effective remarketing.
- Insufficient modern tools for analysis and optimization.
Results:
- 78 conversions during the campaign period.
- Average cost per conversion — $168.
- In April 2024, the best result was achieved: 24 conversions at a cost of $109.54 each.
- Advertising costs decreased by 86.88% compared to the previous period.
Additional results:
- 42% increase in repeat interactions on the site due to remarketing.
- 30% growth in clients due to the use of YouTube Ads.