EdTech Meta Ads | YouTube course | 591 messages, costing $1.08

Promotion of a course on earning money on YouTube through Instagram

Task:
Launch advertising to attract the target audience to a free mini-course on earning money on YouTube, which serves as an introduction to the main course. An important goal was the effective setup of the sales funnel and maximizing conversion at the stage of selling the main course.

Solution:
To achieve the goal, an advertising campaign was developed and launched on Instagram. As part of the campaign, an automated funnel was created using a chatbot that interacted with users after they clicked on the ad link. The bot provided access to the free mini-course, which served as a tripwire and prepared the audience for the purchase of the main course.

The mini-course contained valuable knowledge on how to start earning on YouTube with minimal investment and demonstrated the author's expertise. After completing the mini-course, users received an offer to purchase the main course, which provided deeper knowledge and tools for successful earning on YouTube.

Results:

1. Number of conversations received: 591
2. Average cost per conversation: $1.08

Advertising expenses: $638.28

Collaboration with the client continues to this day)