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  1. Freelancers

Viktoriia Halata

Offer Viktoriia to work on your next project.

Ukraine Poltava, Ukraine
12 hours 27 minutes back
Available for hire available for hire
14 Safe completed
8 months 5 days back
15 Clients
age 20 years
registered for 1 year
Freelancer Viktoriia H. — Ukraine, Poltava. Specialization — Social Media Advertising, Contextual Advertising

Rating

Successful projects
93%
Average rating
8.32 of 10
Rating
1125
Social Media Advertising
61 place of 1746
Contextual Advertising
118 place of 1223
9 projects
Social Media Advertising
7 projects
Contextual Advertising
2 projects
Social Media Marketing (SMM)
2 projects
Lead Generation & Sales

Language Proficiency Level

Українська Українська: fluent
Русский Русский: fluent
English English: advanced
Deutsch Deutsch: intermediate
Italiano Italiano: pre-intermediate

CV

During this time, I have built effective advertising funnels and created marketing strategies from scratch for the USA, Canada, Dubai, Germany, Switzerland, Austria, Sweden, Australia and Ukraine across various niches.

Types of projects I focus on and have experience with (ALL GEO
):
📌 E-commerce (online stores)
📌 EdTech (courses)
📌 Lead generation projects (services)
📌 Black niches: Crypto, OnlyFans, Dating

‼️ PARTNERS: A BONUS SYSTEM IS IN PLACE FOR REFERRALS. FOR DETAILS, PLEASE MESSAGE ME DIRECTLY ‼️

Main services I provide:

💙 Targeted advertising (Facebook, Instagram, Twitter, LinkedIn, Telegram)
💙 Remarketing (including combinations with social media)
💙 Audit of existing settings for any advertising campaigns
💙 Contextual advertising
💙 YouTube advertising
💙 Google Merchant Center (product advertising)
💙 Optimization and reporting (daily, weekly, monthly)
💙 Google Analytics, Facebook Pixel, Google Tag Manager
💙 Various consultations

My core principles are client results, mutual trust, and the quality of work I deliver. I am a big fan of my client's business, which helps us both maintain a long-term partnership. 🤝

🌹 Let’s schedule a short online meeting, and I will provide a solution for your business that will help you generate more sales and, consequently, earn more.

Skills

Services

Promotion

Outsourcing & consulting

Portfolio


  • SMM + Meta Ads | Beauty Salon | UA

    Social Media Advertising
    SMM + Meta Ads | Beauty Salon | UA — example of a freelancer's portfolio in the category Social Media Advertising
    Beauty Salon full packet promotion
    More info here:
  • 550 USD

    Meta Ads | Real Estate | 430 leads per month

    Social Media Advertising
    Meta Ads | Real Estate | 430 leads per month — example of a freelancer's portfolio in the category Social Media Advertising
    We received 430 targeted applications at an average cost of $27:

    - 251 leads from the "Lead Generation" campaign
    - 179 messages from the "Traffic to WhatsApp" campaign
    …
    In the first month of work, 2 villas were sold for a total of $365,000.
    We are currently in negotiations for the sale of 2 more villas priced at $329,000 and $399,000, totaling $728,000.

    We are continuing our work on the project. We have integrated contextual advertising and are preparing to launch targeted ads on TikTok Ads.

    More details about this project here: http://surl.li/csevgp

  • Construction Company in UA || Meta Ads

    Social Media Advertising
    Construction Company in UA || Meta Ads — example of a freelancer's portfolio in the category Social Media Advertising
    About the project
    A construction company based in Irpen, Ukraine specializing in residential projects.

    Objective:
    … The client aimed to generate high-quality leads to increase project inquiries and boost sales. They needed an efficient advertising strategy to achieve this while maintaining a low cost per lead.

    Challenges:
    1. High Competition: The local construction market was saturated with competitors, making it difficult to stand out.
    2. Ineffective Targeting: Previous advertising efforts resulted in high costs with minimal engagement from the target audience.
    3. Limited Brand Awareness: The company was relatively unknown in the market, which hindered their ability to attract leads.

    Solution:
    1. Targeted Advertising Campaigns: Developed and launched targeted ad campaigns on Facebook and Google Ads, focusing on demographics and interests relevant to home improvement and construction.
    2. Compelling Ad Creative: Created eye-catching ad visuals and compelling copy that highlight

  • Promotion of a Fiat currency exchange in Meta Ads

    Cryptocurrency & Blockchain
    Promotion of a Fiat currency exchange in Meta Ads — example of a freelancer's portfolio in the category Cryptocurrency & Blockchain
    You can view the detailed case HERE: https://drive.google.com/drive/folders/1JfimUJJFwfwF7aKzZU84LdWrFdGK41BP
  • 500 USD

    Goods, own production. Furniture | $1.45 / message

    Social Media Advertising
    Goods, own production. Furniture | $1.45 / message — example of a freelancer's portfolio in the category Social Media Advertising
    Results:

    Number of conversations: 948
    Cost per conversation: $1.45
    … Expenses: $1380.45

    The implementation of the new strategy led to significant improvements:

    Increase in conversion by 45%: Thanks to a well-developed sales funnel and a new approach to creatives.
    Decrease in cost per lead by 41%: Due to a more targeted approach and improved quality of creatives.
    Growth in the number of orders through Messenger by 60%: As a result of effective communication and special offers.
    Increase in traffic to the local store by 35%: Thanks to localized advertising and attracting customers to the offline store.

    Detailed case here: https://drive.google.com/drive/folders/1h-e_iMkU-DgSTKMeePTxGwdokLhAa2xm

  • EdTech Meta Ads | YouTube course | 591 messages, costing $1.08

    Social Media Advertising
    EdTech Meta Ads | YouTube course | 591 messages, costing $1.08 — example of a freelancer's portfolio in the category Social Media Advertising
    Promotion of a course on earning money on YouTube through Instagram

    Task:
    Launch advertising to attract the target audience to a free mini-course on earning money on YouTube, which serves as an introduction to the main course. An important goal was the effective setup of the sales funnel and maximizing conversion at the stage of selling the main course.
    …
    Solution:
    To achieve the goal, an advertising campaign was developed and launched on Instagram. As part of the campaign, an automated funnel was created using a chatbot that interacted with users after they clicked on the ad link. The bot provided access to the free mini-course, which served as a tripwire and prepared the audience for the purchase of the main course.

    The mini-course contained valuable knowledge on how to start earning on YouTube with minimal investment and demonstrated the author's expertise. After completing the mini-course, users received an offer to purchase the main course, which provided deeper knowledge and tools for successful earning on YouTube.

    Results:

    1. Number of conversations received: 591
    2. Average cost per conversation: $1.08

    Advertising expenses: $638.28

    Collaboration with the client continues to this day)

  • Meta Ads | Services Crypto lawyer

    Social Media Advertising
    Meta Ads | Services Crypto lawyer — example of a freelancer's portfolio in the category Social Media Advertising
    You can see more details of the case here: https://drive.google.com/file/d/1RqwGn4dzG3xKId5H1zoMyzxVWyzaw4CU/view?usp=drive_link

  • USA Shopify store in the niche of dog products. Scaling

    Lead Generation & Sales
    USA Shopify store in the niche of dog products. Scaling — example of a freelancer's portfolio in the category Lead Generation & Sales
    Total store turnover 37 294 € (I was the only traffic contractor. All income is the result of money invested in FB)

    The amount of advertising expenses was ~7 456$ (FB)

    … Client's goals

    1) Increase purchases on the website
    2) Scale up the Shopify store due to increased purchases
    3) Reach a turnover of 30 thousand dollars per month

    What has been achieved?
    In a month, the store's turnover was increased to 37,294. Branded the product in the American market, thereby increasing the product price

    More details on the case here: https://breezy-hearing-102.notion.site/Shopify-3-000-0d17e51e66674045b9ca5912f3d38c98?pvs=4

  • Revenue 55367$ with a budget of 6308$ within a month || Furniture

    Social Media Advertising
    Revenue 55367$ with a budget of 6308$ within a month || Furniture — example of a freelancer's portfolio in the category Social Media Advertising
    During the period of cooperation, the following results were achieved:
    Number of leads received: 482
    Cost per lead: $13.09
    Sales: 180
    …
    Cost per sale: $35
    Average check ≈ $307
    Spent on advertising budget: $6308
    Revenue: $55,367.43
    Advertising ROI is more than 13 times!

    The cooperation took place within the framework of implementing advertising campaigns on Instagram and Facebook. 2 customer acquisition channels were used, which are:

    Lead generation/queries in Direct Instagram
    Order placement from the website
    At the start of the work, there was a well-designed profile and website that had been attracting customers from contextual advertising for a long time, indicating its conversion rate, and allowing for a more accurate forecast of advertising campaigns on social networks.

    The main pain point of customers was identified as the inability to visually assess the benefits of purchasing a particular sofa, table, or chair. To solve this problem, in the sales funnel, we devised a sales funnel where at one of the stages, users were shown a video review of a sofa or table model from the Instagram profile.

    It was the solution to these pain points that produced the greatest result in attracting customers from cold audiences.
    Next, we analyzed all traffic sources and noticed that the decision-making period for a purchase ranged from 7 to 14 days. Creating a retargeting map based on this information, we prepared a retargeting offer for audiences interacting with the website, uploaded a catalog, and set up dynamic retargeting. By completing the full range of work and optimizing the results to the minimum acceptable level.

  • WEB agency | 237 UAH lead price with a check of 600$+

    Contextual Advertising
    WEB agency | 237 UAH lead price with a check of 600$+ — example of a freelancer's portfolio in the category Contextual Advertising
    Client - Ukrainian web agency, full cycle. Engaged in the development of websites of various complexity turnkey and also promoting businesses through online advertising.

    Type of advertising campaign - search advertising Google Ads.

    … The niche is competitive, the budget for advertising was small, but I still managed to show results!
    Results for 2 weeks of advertising work:

    Expenses: 4,699.95 UAH
    Cost per lead: 237 UAH and this is considering services costing from $600+

  • Increased ROAS from 176% to 442% on Google Ads

    Contextual Advertising
    Increased ROAS from 176% to 442% on Google Ads — example of a freelancer's portfolio in the category Contextual Advertising
    Strategy

    First of all, I realized that I will not launch a shopping campaign: Google Merchant Center is limited to adult advertising.Therefore, the main attention was paid to the search.She carried out an audit of the account, looked at what advertising campaigns have already worked, and what campaigns are missing.Choose this strategy of promotion:

    … Searching for brand.The customer company is relatively recently on the market, but it works very well on its brand.Therefore, we get the most conversions on brand keys with lower costs (compared with other campaigns).Branding model search.She has set up campaigns to the priority brands Svakom, Satisfyer, Tenga and Pjur.The advantage of such campaigns is that the potential buyer already knows exactly what brand or model he wants: thus he is closer to the wing of sales to making a purchase.General categories of search.Campaigns on vibrators, lubricants, anal stimulators, masturbators.Searching for competitors.There are large competitors on the market, a portion of hot traffic which I have taken away.Tactics: Advertising Cabinet Optimization

    After defining the strategy and launching the campaigns, we went to the next stage: improvement.Reduction of search requests
    Changes in the Strategy of Interest

    Restriction of campaigns
    1 problem: moderately limited ads
    2 Problems: Rejected Advertisements

    He performed various tests for four campaigns:
    - In the search for "adult store" changed the link from the page /catalog/ to /seks-igrushki/;
    - In the search brand changed the review from the page /catalog/ to /#test.- In the search for competitors re-send the ad to moderation, by changing the URL for a few minutes to /smazky-sprei-ta-kremy/ and returning the URL again to the main;
    - In the media remarketing again appealed on the rejection of the ads.Of course, nothing of the above has.The conclusion: if at least once the advertisement has acquired the status of “Generability Regulation”, it will no longer be removed (except global changes on the site).This status "appropriates" the advertisement, it is rejected and no changes help.She went through another fifth test: copies of the old ads were made, and the old ads themselves were removed.This is necessary to make the advertisements in the campaign acquire new IDs, Google started checking them from scratch.Bingo, it worked!The ads became “clean” for Google.From now on, I’m constantly monitoring the status of all the ads and if I find the rejected or with the status of “Generability Regulation”.Three issues: the prohibition of media campaigns

    Results

    For all e-commerce customers, I first pay attention to the average ROAS per office.The customer also has e-commerce, but we take into account the specificities of the field.In the office only search campaigns are set, which are not stuck on direct sales through the basket, some of the orders are made by phone, some - through the basket on the site.Therefore, it is advisable to pay attention to the price for the CPL conversion.The average actual ROAS for the last four calendar months by office is around 400% on average: the brand campaign works best.

  • Лидогенерация для юридических услуг в США | Meta Ads

    Social Media Advertising
    Лидогенерация для юридических услуг в США | Meta Ads — example of a freelancer's portfolio in the category Social Media Advertising
    Данные и цель:

    ГЕО: US;
    Тип бизнеса: Юридические услуги;
    … LEADS: ≈165 per/month;
    Ads CTR: < 1%;
    Cost Per LEAD: $64,32;
    Платформа: Facebook/Instagram

    Цель:

    LEADS: >300 per/month;
    Cost Per LEAD: 2%

    Сложности:

    В ходе проекта я столкнулась с вызовами, связанными с высокой конкуренцией в сфере юридических услуг. Требования к рекламе в данной отрасли также имели ограничения. Однако, с фокусом на креативность и внимательному подходу к контенту, позволило мне успешно реализовать стратегию лидогенерации.


    - Конкурентная Среда: В условиях большой конкуренции в сфере рекламы юридических услуг в США, выделяться становится крайне сложным и важным. Я уделяю особое внимание разработке творческих концепций, которые не только выделяют нашу рекламу на фоне конкурентов, но и удерживают внимание потребителей.
    - Регулирование Рекламы Юридических Услуг: Ограничения в рекламе юридических услуг в США требовало особого внимания к созданию рекламных материалов и формулировкам. Я тщательно изучаю и соблюдаю все правила и нормы, гарантируя, что мои рекламные сообщения не только привлекут внимание, но и соответствуют местному законодательству.

    Итоги и результат:

    Работа над проектом подтвердила, что тщательный анализ аудитории, ее сегментирование и креативный подход, являются ключевыми элементами успешной кампании по привлечению клиентов в сфере юридических услуг. Несмотря на сложности, я смогла преодолеть препятствия, достигнуть поставленных KPI в установленные сроки.

    Результаты в цифрах:

    LEADS: 355 per/month;
    Cost Per LEAD: $26,21;

    Основными факторами, которые позволили нам добиться успеха, были:

    - Тщательное исследование целевой аудитории. Я понимаю, кто наша целевая аудитория и какие у нее потребности. Это позволило мне создать рекламные креативы, которые были релевантны и интересны потенциальным клиентам.
    - Эффективный таргетинг. Я настроила таргетинг рекламных объявлений на целевую аудиторию, что позволило мне показывать их людям, которые действительно заинтересованы в услугах клиента.
    - Ретаргетинг. Благодаря запуску кампаний по повторному вовлечению и удержанию клиентов мне удалось вернуть до 7% потенциальных клиентов и снизить стоимость лида (CPL) в более чем 2 раза.

    По итогу работы, было принято решение увеличить бюджет и провести масштабирование рекламных кампаний, а также сосредоточится на других направлениях бизнеса клиента.
    Ads CTR: 4,82%

  • ROAS x4 in niche e-commerce

    Social Media Advertising
    ROAS x4 in niche e-commerce — example of a freelancer's portfolio in the category Social Media Advertising
    Results in numbers:

    Advertising costs: $7 960,27;
    The total value of purchases on the site: $34 973,75;
    … Roas is 4.31.

    The resulted ROAS is 4.31, four times higher than the initial value of 1.05. The budget spent $7,960,27 less than $8,000, which fully matched the assigned task. This means the performance of the tasks at 100%. The results confirm the success of the implemented strategy.

    The introduction of a customer retention system (retention - campaigns) and a well-established structure, allowed to increase the average recovery value of advertising funds by more than 4 times. And also a pleasant bonus, get additional sales.

    As a result of the work, the decision was made to increase the budget to $16,000 a month and to scale the advertising campaigns.

    Full case: https://breezy-hearing-102.notion.site/7e34318c43b142d48cb2c4047f4193f5?pvs=4

  • Performance Max | Google | ROAS - 2 961,83 % | Свар. апарати

    Contextual Advertising
    Performance Max | Google | ROAS - 2 961,83 % | Свар. апарати — example of a freelancer's portfolio in the category Contextual Advertising
    О проекте:
    Интернет-магазин электро/ручного инструмента, сварочных аппаратов.

    Задачи:
    … Получение заказов по всему ассортименту. Увеличение заказов с брендов-приоритетов.

    Что было мною сделано:
    - Создание учетной записи/настройка Google Analytics.
    - Создание учетной записи/настройка Merchant/Center.
    - Создание учетной записи/настройки Google ads.
    - Создание общей товарной компании на товары с ценой от 400 грн.
    - Переход к Performance Max.
    - Работали со стратегиями - сегментация некликабельных товаров.
    - Еженедельная оптимизация аккаунта, цены клика.
    - Работа со сливными товарами.
    - Рекомендации по проработке описания товарных позиций и вида карточки товара.
    - Изменение стратегии на сегментацию по 5 брендам электроинструмента.

    Результат:
    Число пользователей - 54 611
    Цена клика - 1,12 грн.
    Стоимость - 97 944,94 грн.
    Транзакции - 1401 шт.
    Доход - 2 900 964,36 грн.
    ROAS - 2 961,83 %

  • Advertisement for the recruitment agency 839 leads

    Lead Generation & Sales
    Advertisement for the recruitment agency 839 leads — example of a freelancer's portfolio in the category Lead Generation & Sales
    The site was not prepared to accept traffic, so I decided to launch a lead-form campaign. The advertisement was launched in the cities in Poland where vacancies were opened. This allowed me to attract workers who didn’t need to change their place of residence.

    Results: 833$ invested, 839 leads received

    … Link to the case: http://surl.li/rogvu

    #Facebook #Lydy
Show more 15 works

Reviews and compliments on completed projects 14 1

14 October 2024 96 USD
Dating consultation

Quality
Professionalism
Price
Availability
Terms

Thank you very much for the informative consultation 🙂 They answered all questions openly.

Mariia Komissarova | Safe Safe | Response feedback

7 October 2024 31 USD
Consultation on passing the Google Ads commercial activity verification

Quality
Professionalism
Price
Availability
Terms

Thank you for the prompt and helpful consultation. I received several important pieces of advice that I hadn't encountered before. If the opportunity and necessity arise, I will reach out again.

Andrii L. | Personal | Response feedback

4 October 2024 18 USD
Assistance in setting up an anti-detect browser

Quality
Professionalism
Price
Availability
Terms

Just mega cool guys! Roman is a person with vast experience and an open heart!

He helped and explained everything in the most high-quality and detailed way! I am very glad to meet and collaborate.

Volodymyr Demirov | Safe Safe | Response feedback

3 October 2024 24 USD
TikTok Consultation

Quality
Professionalism
Price
Availability
Terms

Thank you. Great consultation

Danilo Danilo | Safe Safe | Response feedback

5 July 2024 24 USD
Setting up Google Merchant for listing products on Amazon

Quality
Professionalism
Price
Availability
Terms

Unfulfilled terms, work not completed. Do not recommend for cooperation.

Aleksandr Slyusar | Safe Safe | Response feedback

19 April 2024 165 USD
Setting up google ads

Quality
Professionalism
Price
Availability
Terms

Interesting team. Let's continue working...

Ivan Pal | Personal | Response feedback

17 April 2024 12 USD
Show how to set up conversions on Tilda Google ads

Quality
Professionalism
Price
Availability
Terms

Everything is clear and professional!
All performance indicators are at 10.
Thank you for the cooperation, I will contact you in the future)

Artem Rudnev | Safe Safe | Response feedback

7 April 2024 18 USD
Install Facebook pixel

Quality
Professionalism
Price
Availability
Terms

I cannot competently evaluate the work, as it was done by my targetologist.

Dmitry Levoshich | Safe Safe | Response feedback

5 April 2024 110 USD
Specialist Google Ads for an eco-cleaning company

Quality
Professionalism
Price
Availability
Terms

Excellent specialist, great communication and good result. Will contact again

Vitalii Fedoriv | Safe Safe | Response feedback

1 April 2024 26 USD
Audit of Google Ads account for the application.

Quality
Professionalism
Price
Availability
Terms

All is well. Conducted an audit. Passed on all received information. If there are any questions regarding similar projects, I will contact you again. I recommend.

Oleksii Karnyushin | Safe Safe | Response feedback

22 March 2024 32 USD
Time consultation on Linkedin Ads

Quality
Professionalism
Price
Availability
Terms

Have a good consultation.

Maksim Barodzka | Safe Safe | Response feedback

12 March 2024 22 USD
Consultation on the setup of the FB retargeting

Quality
Professionalism
Price
Availability
Terms

Good advice, expert advice. I recommend cooperation.

Oleksii Dmitrovich | Personal | Response feedback

1 March 2024 120 USD
Facebook Advertising and Advertising

Quality
Professionalism
Price
Availability
Terms

Everything is fast and clear. Recommendation for cooperation

Bogdan Mentashkov | Safe Safe | Response feedback

24 February 2024 12 USD
Facebook Advertising Cabinet

Quality
Professionalism
Price
Availability
Terms

Thank you, I got a professional advice.

Alex Endco | Safe Safe | Response feedback

29 January 2024 12 USD
Facebook and Instagram Advertising (Meta)

Quality
Professionalism
Price
Availability
Terms

Вікторія показала себе з найкращої сторони, коли зробила по проєкту все, що необхідно і навіть більше. Вікторія нещодавно на платформі, і через це я трохи вагалася, але потім, почавши працювати - я зрозуміла, що вона професіонал. За допомогою її стратегії запуску реклами та чітким та послідовним крокам нам вдалося отримати гарні результати продажів. Рекомендую Вікторію як гарного спеціаліста та чудову, комунікативну людину!

Karina Anfilova | Safe Safe | Response feedback

Activity

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